Top Talent Seeks Creative Freedom, Periscope Answers With Independence
Influx of Talent Reveals New Trend of Creative Migration to "Agency of the Future" Model
Apr 27, 2017, 09:17 ET
MINNEAPOLIS, April 27, 2017 /PRNewswire/ -- Periscope, one of the top five independent creative agencies in the nation, is bulking up its creative arm with a spate of new top-talent hires from across the nation. Agencies that are tied to a holding company often offer less freedom for creative talent. As more creatives look to expand their horizons in a more modern agency setting, independently owned shops like Periscope are becoming a preferred alternative.
Periscope's "agency of the future" model is what caught the eye of creative director Rhea Hanges, who has led creative on brands such as Toys R Us, Nabisco and Keurig. "Periscope is one of our industry's best kept secrets," said the Cannes Lions and D&AD award recipient. "A powerhouse independent agency with great leadership, in-house capabilities beyond anything I've seen and a creative department filled with true talent. All these things set us up to do incredible work."
Brian Boord, who has been recognized by Cannes Lions, Clios and other top advertising award shows, is returning to Periscope as a group creative director after spending the last five years working on remarkable brands such as Skittles, State Farm, McDonalds, Capital One and LifeLock. "I am excited to come back to an agency that has grown and changed into an industry leader. With an increasing amount of agency momentum, I know Periscope will be a place to experience enviable creative opportunities."
Adding a boost to the integrated media team, which currently manages $200 million of media billings per year, is media strategy group director Renae Hermen. "It's been amazing to step into a culture where integration and collaboration is at the center. I'm able to make an immediate impact with clients. The advertising industry, particularly those with holding companies, is playing catch-up with this full-service integrated model. It was a no-brainer to join a team that's leading in that method."
Here are just a few of Periscope's recent hires:
- Brian Boord (Group Creative Director), formerly of DDB Chicago
- Rhea Hanges (Creative Director), formerly of BBDO Atlanta
- Jen Stocksmith (Creative Director), formerly of Vayner Media in New York City
- Renae Hermen (Group Director, Integrated Media Strategy), formerly of Novus Media in Minneapolis
- David Hahn (Creative), formerly of Barkley in Kansas City, MO
- Erik Jacobs (Director, Periscope Creative Studios), formerly of Olson in Minneapolis
- Maggie Summers (Strategy Director), formerly of Peterson Milla Hooks in Minneapolis
- Caitlin Curran (Associate Media Director), formerly of BPN in Chicago
- Tony Smith (Senior Brand Strategist), formerly of FCB Chicago
"When I came here a year ago, my vision was to evolve Periscope from a regional leader to a top creative shop," said chief creative officer Peter Nicholson. "Bringing in all this new talent is helping push our team members in that direction, leading to exciting executions for brands, such as the launch of Trolli Beardsketball."
"We have so much we can offer not only to clients, but to our teams, by being an independent and integrated agency," said Liz Ross, CEO of Periscope. "The collaboration is easier, and bigger, bolder ideas are free-flowing. We do things we love, and always encourage that."
About Periscope
Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Best Buy, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch's and more. Learn more at www.periscope.com.
CONTACT INFORMATION
Periscope
Kelsey Soby
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SOURCE Periscope