Top Ten VaultWare Powered Apartment Search Websites in Third Quarter 2010

Oct 21, 2010, 15:07 ET from VaultWare

SCOTTSDALE, Ariz., Oct. 21 /PRNewswire/ -- Realty DataTrust, maker of the VaultWare™ complete apartment marketing and leasing solution, including the multifamily industry's original online apartment availability and reservation system, today released its quarterly list of the top ten most popular apartment search websites powered by VaultWare during the third quarter of 2010.

The VaultWare apartment reservation system integrates with over 170 websites in the United States to provide rental prospects the ability to find current rental pricing and availability, as well as to hold a specific unit and prequalify instantly online. On average, over one million people per month have used VaultWare to check availability in 2010.  This has resulted in the average VaultWare-powered property experiencing 395 check availability sessions per month.

The rankings are notably unchanged from Q2 2010. However, Oodle.com entered the top 10 for the first time further supporting the role of non-traditional online advertising sites as growing traffic sources for apartment managers and owners. Craigslist retains its position at the top of the ranking with the classified ad site generating 265.6 availability searches per property in the 3rd quarter. Continuing its reign as the top traffic producing traditional Internet Listing Service, Rent.com delivered 204.8 check availability sessions per property.  

Top Ten Most Popular VaultWare Powered Apartment Search Websites – Q3 2010


Based on prospective renters checking apartment availability

Q3 2010 Rank

Q2 2010 Rank

Q3 2009 Rank

Website*

Availability Searches per Property

1

1

6

Craigslist.org

265.6

2

2

1

Rent.com

204.8

3

3

3

Apartments.com

139.3

4

4

4

ForRent.com

89.8

5

5

8

Move.com

79.9

6

6

7

ApartmentFinder.com

55.7

7

8

9

ApartmentGuide.com

36.0

8

9

10

MyNewPlace.com

21.4

9

10

NR

ApartmentSearch.com

10.2

10

NR

NR

Oodle.com

7.6


Total

910.3



*Rankings are based on the number of times renters check specific apartment availability online per property from the respective website. All websites have a minimum of 200 apartment properties powered by VaultWare.

For more information, visit the VaultWare Online Marketing Index (www.vaultware.com/marketindex) which enables multifamily professionals to benchmark their individual property or their portfolios' online leasing results against industry averages. To see how rental pricing compares by marketplace, visit www.PadZing.com.

About Realty DataTrust Corporation

Realty DataTrust Corporation, makers of the VaultWare Apartment Marketing and Leasing Suite, located in Scottsdale, Arizona, offers online marketing and leasing solutions for the multifamily housing industry. VaultWare helps property managers effectively market their properties and available apartments on the web making it easy for consumers to find, reserve and instantly pre-qualify for apartments online and increase a property's efficiency and occupancy rates by delivering apartment management companies the highest-qualified prospects possible. Over 130 management companies throughout the United States, from small property management companies to some of the country's largest real estate investment trusts, use the award-winning VaultWare Apartment Marketing and Leasing Suite. PadZing.com, an apartment market trends division by Realty DataTrust, gives apartment owners, marketing executives, and apartment brokers vacancy and rental rate data to help create forecasts, compile customized data trends per geographic region, and analyze trend data to make daily business decisions. To learn more about VaultWare, visit the company's website at www.VaultWare.com.


Contact:

Kevan Humphrey

Phone:

480-776-5358

Email:

khumphrey@realtydatatrust.com




SOURCE VaultWare



RELATED LINKS

http://www.realtydatatrust.com


http://www.vaultware.com/marketindex