TOPGOLF ANNOUNCES FIRST STADIUM SERIES EVENT IN THE BIG12 AT BAYLOR UNIVERSITY

Topgolf Live will transform McLane Stadium into a live golf and fan experience this fall, anchored by an exclusive Friday Night Watch Party and VIP hospitality in the home of the Baylor Bears

DALLAS, Oct. 1, 2026 /PRNewswire/ -- Topgolf, global sports entertainment leader, is bringing its Topgolf Live Stadium Series to Baylor University, transforming McLane Stadium in Waco, Texas, into a one-of-a-kind golf and fan experience from October 29 through November 1.

This fall, Baylor fans, students, alumni and guests will have the opportunity to experience McLane Stadium in an entirely new way as Topgolf brings its signature combination of play, entertainment and hospitality onto the home field of Baylor Football.

The Baylor event is part of the Topgolf Live Stadium Series, a new platform designed to bring Topgolf experiences directly into some of college sports' most iconic environments while creating new opportunities for universities, student-athletes, fans and brand partners.

"We are excited to bring Topgolf Live to Baylor University and give Baylor fans an unexpected way to experience McLane Stadium," said Jason Cook, vice president for marketing and communications and chief marketing officer at Baylor University. "Topgolf has built one of the most recognizable sports entertainment experiences in the country and bringing that experience together with Baylor Football creates something truly unique for our students, alumni and fans."

Topgolf Live will transform McLane Stadium into an entertainment destination for Baylor Nation from October 29 to November 1. Guests will have the opportunity to play golf from the field, experience exclusive areas of McLane Stadium and enjoy food, beverages, football programming and VIP hospitality.

Planned experiences include:

• Topgolf Live Experience: Up to 22 hitting bays will be installed inside McLane Stadium, allowing guests to hit golf balls toward interactive targets on the field and compete for the chance to win prizes.
  
  
• Friday Night Watch Party: An exclusive in-stadium watch party featuring the Baylor-UCF game on the big screen starting at 6:30 p.m. on October 30. Access is included with any Topgolf Live experience ticket, or available as a standalone ticket for fans not attending the main event.
  
  
• VIP Baylor Football Experience: Select ticket packages will provide exclusive access to Locker Room and Behringer Recruiting Lounge, along with photo opportunities and other Baylor-themed experiences, providing another way to experience Baylor Football while participating in golf and entertainment activities.
  
  
• Fanfest Central: Dedicated concourses will become gathering places where ticketed guests can enjoy food and beverage offerings, entertainment and football programming on McLane Stadium's videoboard.
  
  
• Corporate and Hospitality Opportunities: Companies, alumni groups and other organizations will have opportunities to host clients, employees and guests through premium Topgolf Live hospitality experiences inside McLane Stadium.

"Bringing the Topgolf Live Stadium Series to Baylor University is a milestone moment, the first in the Big 12 and the first at a college in the great state of Texas," said David McKillips, CEO of Topgolf. "This is such a unique program that brings golf, entertainment and our support of Baylor's NIL program with an added commitment to student-athletes' growth personally and professionally through many opportunities we have at Topgolf globally. And with an exclusive Watch Party lighting up the stadium on Friday night, this is set to be one of the most electric fan experiences yet."

The Baylor event is part of Topgolf's broader expansion of the Topgolf Live Stadium Series, which brings Topgolf's entertainment experience into college stadiums and other iconic sports venues across the country.

Beyond creating new experiences for fans, the Stadium Series is designed to create opportunities that can support collegiate athletics and NIL initiatives, including programming that engages student-athletes and creates opportunities for them to participate in brand partnerships, content and fan experiences. The platform also creates opportunities to introduce student-athletes to careers across sports, entertainment, hospitality, media, marketing and event production.

MELT has been named the agency of record working with Topgolf on the Stadium Series for bay host and event execution.

Additional information regarding tickets, corporate opportunities, VIP experiences and other programming will be announced at a later date.

To submit a request to bring Topgolf Live to your stadium, visit topgolf.com/stadiumseries.

About Topgolf

Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.

About Baylor University

 Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for nearly 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. Learn more about Baylor University at www.baylor.edu.

About MELT

Founded in 2000 by Vince Thompson, MELT is an Atlanta-based, award-winning sports, event and NIL marketing agency. For more than two decades, MELT has worked with leading brands and organizations to create memorable sports and entertainment experiences. MELT's longstanding relationship with The Coca-Cola Company spans more than two decades and includes the joint creation of March Music Madness in 2003.

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SOURCE Topgolf