TOPGOLF ANNOUNCES STADIUM SERIES WITH FIRST EVENT KICKING OFF WITH GLORY GLORY AT THE UNIVERSITY OF GEORGIA

Topgolf Live will transform Dooley Field at Sanford Stadium into a Live Golf Experience for 6 days this Fall during the UGA Football Team's Bye Week

DALLAS, Sept. 14, 2026 /PRNewswire/ -- Topgolf, the global leader in sports entertainment and Glory Glory, University of Georgia's fan engagement platform, are teaming up to offer a one-of-a-kind fan experience as they transform Dooley Field at Sanford Stadium in Athens, Georgia into the ultimate destination for Bulldog supporters during the football team's bye week in October.

"We are proud to work with Topgolf to bring this unique opportunity to Georgia fans," Glory Glory managing director Miles McCluskey said. "With Topgolf's experience as an industry leader in the sports entertainment space, they are the perfect partner to help put on an incredible experience."

Topgolf Live will convert the West End Zone of Sanford Stadium into an epicenter for fans during the week of October 20-25.  It will become a hub for watching football games, enjoying food and beverage options and numerous other VIP opportunities. This will be the first-of-its-kind event combining golf and VIP hospitality with on-field access during the bye week of the fall football season, activities include:

• Topgolf Live Experience: Up to 22 hitting bays will be installed on the field in the West End Zone, allowing fans to take aim at interactive targets and enter for the chance to win prizes.
• Fanfest Central: The plaza under the scoreboard will serve as a place where ticketed guests can enjoy food and beverage options while watching football games on the stadium's videoboard.
• Recruiting Lounge Access: Fans will also be able to view games in the football recruiting lounge and hit golf balls on golf simulators.
• VIP UGA Locker Room Tour: The Georgia football locker room will be converted into a VIP lounge with photo opportunities and other fan-friendly experiences.

"Topgolf Live is about bringing the energy of live sports into environments where fans already gather to celebrate the moments that matter most," said David McKillips, CEO at Topgolf. "We can't wait for Bulldog Nation to experience Sanford Stadium in a whole new way."

MELT Atlanta has been named as the project's agency of record working with Topgolf on the Stadium Series for bay host and event execution.  

More information regarding corporate opportunities and other experiences will be announced at a later date.

To submit a request to bring Topgolf Live to your stadium, visit: topgolf.com/stadiumseries.

About Topgolf
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we're leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com. 

About Glory Glory
Glory Glory is a fan engagement platform offering unique access to UGA athletic programs. Through its website gloryglorygeorgia.com, Glory Glory provides members exclusive content, events, and merchandise. 

About MELT
Founded in 2000 by Vince Thompson, MELT is an Atlanta-based, award-winning sports, event, and NIL marketing agency. For more than two decades, MELT has worked with leading brands and organizations to create memorable sports and entertainment experiences. MELT's longstanding relationship with The Coca-Cola Company spans 22 years and includes the joint creation of March Music Madness in 2003.

 Contact: [email protected] 

SOURCE Topgolf