Topshop Announces Instore Summer Campaign

LONDON, May 31, 2011 /PRNewswire/ -- Topshop has announced it will be holding a number of summer-holiday-themed instore promotions in June. The promotions will take place in the Oxford Circus, Manchester Armdale, Dublin Stephen's Green and Liverpool stores.

The activities will include a 'Create Your Own Postcard' pop-up and a frozen yoghurt stand from Frae in selected stores. Dazed Digital will be also be hosting 'Fashion Photography in the Digital Age' workshops.

Visitors to the four stores during the promotional period* will be able to create their own 'Wish You Were At Topshop' postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer-holiday-themed backdrop, with the option to choose one of several Instagram** filters to change the look and feel of the image.

Once the perfect image has been captured on camera, customers can then upload their image straight onto their Facebook page and Topshop's own gallery, allowing them to share the photo with friends. There will also be the option to print out the postcard to keep. Plus, customers will be able to 'LIKE' Topshop on Facebook, where they'll then have the opportunity to enter a competition to win a £1000/$1000 summer spree.

Customers will be able to grab a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.

For the true fashion photography fan, Dazed Digital will be hosting four workshops on 'Fashion Photography in the Digital Age' in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.

Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever.

Notes to Editors:

* Dates: 1st June to 4th June in Oxford Circus, Dublin and Liverpool and the 8th June to 11th June in Manchester Arndale.

** Instagram is an iPhone/iPad app that enables the user to snap a photo, enhance it with eleven different possible effects and then share it on several social networking sites. Dazed Digital workshops will take place from 6pm until 7pm on 1st June in Liverpool, 2nd June in Oxford Circus, 3rd June in Dublin and 9th June in Manchester.

About Topshop:

Topshop was established in 1964 and is part of Arcadia Group Ltd. Sir Philip Green became owner of Arcadia Group Ltd in 2002.

Topshop is continually recognised as being an authority on women's fashion with a wide range of petite clothing, dresses and jeans through to jackets, swimwear, lingerie, shorts and make up.

Topshop was the first fashion retailer to show on schedule at London Fashion Week in September 2005 when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed and Topshop continues to grow its reputation for supporting exciting new talent.

PR Contact:

Liz Shuttleworth
Press Officer
Topshop Press Office
Arcadia Group Ltd
70 Berners Street
London
W1T 3NL
020 7927 1484
www.topshop.com

SOURCE Topshop