Total Car Score Introduces a Range of Advertising Opportunities

Site's user profile and recovering car buying market opens new online ad opportunities for manufacturers, remarketers and associated products and services

Sep 12, 2012, 06:40 ET from Total Car Score

LOS ANGELES, Sept. 12, 2012 /PRNewswire/ -- Total Car Score (, the most comprehensive automotive ranking and comparison website, today announced that it will offer online advertising opportunities for automotive manufacturers and businesses wishing to target consumers who are shopping for new and used cars or seeking associated products and services. Total Car Score's 100,000+ visitors per month provides a rich audience base for companies looking to get their message in front of a car-buying market on the upswing.


Since Total Car Score launched in March of 2012, traffic has improved by an average of 62 percent per month. This growth in site traffic comes as U.S. consumers bought 1.28 million new cars and light trucks in August of 2012, 20 percent more than a year ago, according to researcher Autodata Corp. These metrics confirm the rising demand among automotive shoppers for simple yet effective online presentation of critical vehicle information. Total Car Score is a valuable ad buy for car manufacturers, remarketers, aftermarket items and vehicle-related services, including insurance and maintenance products.

Total Car Score offers a unique service to shoppers looking for straightforward new- and used-car quality assessments. The site aggregates vehicle ratings from several authoritative car review and ranking sites before combining them into a single, comprehensive number. This "Total Car Score" is an accurate representation of how a vehicle compares to others in its segment. Total Car Score is a free service that offers high-quality original content, too, including road tests, comparison tests, car reviews, industry news and daily blog posts.

Advertisers will be able to target Total Car Score users based off of their shopping preferences by a particular segment, brand or make/model page. Advertisers also will be able to reserve space against editorial topics and platinum sections of the site for high visibility.

"When today's consumers begin shopping for their next car, light truck or SUV, the overwhelming majority of them go online to research their purchase," said Karl Brauer, Editor in Chief of Total Car Score. "Our site is the most thorough and easy-to-use automotive research tool available. And you can't beat the price."

Total Car Score has been well received in the social media community, including Facebook, Twitter, Google+ and StumbleUpon. Total Car Score is approaching 10,000 Likes on Facebook just six months after launch.

Total Car Score and Mr. Brauer are regularly featured in The Huffington Post, Forbes, Yahoo, MSNBC, Bloomberg, Fox News, NPR, CNN Money, Automotive News and numerous other media outlets.

To learn more about advertising options with Total Car Score, visit

About Total Car Score

Total Car Score is an automotive research and comparison website that establishes a new industry-wide standard for ranking every car, truck, van and crossover on the market. evaluates and ranks cars according to an aggregate score based on the most trusted automotive authorities available. The site also features original content, car reviews and insights from a veteran automotive journalism and data team. For more information, please go to

For more information, contact:
Brian Posnanski for Total Car Score

SOURCE Total Car Score