SUMMIT, N.J., Dec. 12, 2017 /PRNewswire/ -- A New Jersey home cleaning service is growing and thriving within the more than twenty communities it currently serves, and it recently entered the world of corporate branding. Total Home Cleaning out of Summit, NJ, introduced a new logo on its website several weeks ago.
A new logo is part of what is known as rebranding in the business world, but for founder and owner, Ines Cohron, it means more than just a new look or renewed identity. She sees it is a renewed commitment to serving the needs of the company's many customers and, by extension, the communities in which they live and work.
The new logo accents the company's name in a more modern way as it sits atop the words "Simpler Living, Healthier Home." The logo is the visual identity of a company or business, and it reflects the values of the business.
A company logo is more than just website window dressing. Whether it's a small business or giant corporation, the point of a logo comes down to one critical concept: You have just one chance to make a good first impression, and it doesn't hurt if a logo gives you a strong impression of what the business does.
In the case of Total Home Cleaning, the name itself is self-explanatory, and Cohron felt it was important to refresh. She recognized when she started the business thirteen years ago that clean homes should be synonymous with a healthful environment. Cleaning products are not always healthy because of the ingredients they contain and it has always been important to be eco-friendly whenever possible, striving to protect family health and indoor air quality. That's why those two words beneath the company name in the logo —"Healthier Home"— are so much a part of the corporate brand.
The new logo reflects the ongoing updates the company makes in other areas of its service including equipment, field service technology or client service. Cohron says, "It was about time our logo got modernized to reflect long held values as well as our ongoing commitment to evolve and leverage the best tools and technology for our clients."
SOURCE Total Home Cleaning