BOSTON, Oct. 19, 2026 /PRNewswire/ -- Total Mortgage has announced a new partnership with the Boston Celtics, naming Total Mortgage the Official Mortgage Partner of the Boston Celtics. The partnership brings together two organizations with deep New England roots, a commitment to their communities, and a shared belief in continually raising the standard.
"As one of the few mortgage companies in the country proudly headquartered in New England, we are thrilled to align the Total Mortgage brand with the Boston Celtics, one of the most storied and successful franchises in all of sports," said Christopher Affinito, Total Mortgage, Chief Revenue Officer. "From the very first conversation with the Celtics, we recognized right away that our organizations shared the same common values in giving back to the local communities and markets we serve. This partnership marks a monumental moment for Total Mortgage, and we truly believe this move will play a vital role in our continued success and our growth here in New England."
Throughout the partnership, Total Mortgage and the Celtics will work together to create and implement the Home Assist campaign, a season-long campaign to highlight their commitment to, and support of, safe and affordable house. As part of the campaign, Total Mortgage will donate $18 for every Celtics assist during the 2026-2027 regular season in recognition of the franchise's 18 championships. The funds will support Habitat for Humanity of Greater Boston, Inc. and its initiatives focused on safe and affordable housing.
"Total Mortgage has built a strong presence across New England and at the same time has maintained a clear commitment to the communities it serves," said Ted Dalton, Chief Partnership Officer, Boston Celtics. "We see a real opportunity through this partnership to create meaningful programs for our fans and communities, including the Home Assist campaign, which will work towards supporting safe and affordable housing."
About Total Mortgage
Total Mortgage was founded in 1997 by former loan officer John Walsh. It started with three people and a simple idea: the mortgage industry could be better for the loan officers doing the work and for the borrowers trusting them with one of the biggest financial decisions of their lives.
Nearly 30 years later, Total Mortgage has grown to more than 500 employees and is licensed across 46 states and Guam. Today, the company combines the resources of a national lender with the local knowledge and relationships it was built on.
Total Mortgage works with everyone from first-time homebuyers to experienced homeowners, offering conventional, FHA, VA, jumbo, state housing and specialized financing options. As the company continues to grow, the goal remains the same: give borrowers more options, help them understand those options and make the mortgage process feel personal.
Total Mortgage Services
Address: 185 Plains Road, Milford, CT 06461
Email: [email protected]
Website: https://www.totalmortgage.com/
SOURCE Total Mortgage
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