Total Rewards, Caesars Entertainment's Award-Winning Loyalty Program, Brings Earning to Life with Launch of TR Live Events

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May 29, 2014, 17:58 ET from Caesars Entertainment

LAS VEGAS, May 29, 2014 /PRNewswire/ -- Your next concert experience just got a little sweeter; that's because Total Rewards, Caesars Entertainment's award-winning loyalty program, is making earning more fun with the addition of TR Live Events. The enhancement to the gaming-entertainment industry's leading loyalty program allows members to earn Total Rewards Reward Credits for purchases of tickets to shows, concerts and sporting events across the U.S. Additionally, members will have the opportunity to redeem Reward Credits toward all or part of their TR Live Events purchases.

"Total Rewards is continually seeking new and more meaningful ways of creating benefits for our members in their everyday lives," said Michael Marino, Caesars Entertainment vice president of customer loyalty. "We know our guests love entertainment, whether they are enjoying the many hospitality and show options we offer at our more than 40 resorts across the U.S or are catching a concert, show or sporting event in their hometown. TR Live Events gives our members the ability to earn more rewards while enjoying some of their favorite leisure activities."

Buy Tickets. Earn Rewards. Have Fun.

Here's how the program works: members will earn 1 Reward Credit per dollar spent on purchases of tickets to shows, concerts and sporting events across the country when they book through  Members who also happen to be Total Rewards Visa cardholders will earn five times the Reward Credits when using their cards to make TR Live Events purchases.

Powered by FanXchange, a leader in live event ticketing for loyalty and reward programs, members can immediately begin earning on the more than 15 million sports, concert and theater tickets available through the TR Live Events online portal.

More Rewards. More Places.

TR Live Events is yet another example of how Caesars Entertainment continues to lead the way for loyalty in the gaming entertainment industry by expanding the customer experience to provide additional opportunities to earn rewards both on and off property. Earlier this year Total Rewards launched a partnership with Starwood Hotels & Resorts Starwood Preferred Guest® (SPG®) allowing members of both programs to earn and redeem Reward Credits and Starpoints while staying at participating Starwood or Total Rewards hotels. Additionally, Total Rewards members can earn and redeem credits at nearly 40 resorts and casinos nationwide on a wide variety of experiences including gaming, entertainment, dining, golf, shopping, spas, nightlife and hotel rooms. Membership benefits also include preferred pricing at restaurants across the network and discounts at Caesars' retail outlets. Total Rewards is the only loyalty program in the industry to offer members such a broad range of earning opportunities and rewards in their everyday lives.

For more information on Total Rewards and Caesars Entertainment resorts, visit

About Total Rewards
Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars Entertainment properties nationwide, is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits. The industry-leading program was also recognized for innovation in 2012 and 2013 with the Colloquy Master of Enterprise Loyalty award. Total Rewards' major resort brands include Caesars Palace, Horseshoe, Harrah's, Flamingo, Bally's, Paris and Planet Hollywood Resort & Casino. For more information, visit

About Caesars Entertainment
Caesars Entertainment Corporation is the world's most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit

SOURCE Caesars Entertainment