TOTSY Appoints Mitch Pirtle as CTO

Jun 08, 2010, 13:00 ET from TOTSY

NEW YORK, June 8 /PRNewswire/ -- TOTSY, the private sale site exclusively dedicated to delivering deals on coveted must-haves for moms and children, announced today the appointment of Mitch Pirtle as chief technology officer. Pirtle joins TOTSY from Gilt Groupe, where he co-founded and developed the Jetsetter portal for private sales of high-end travel packages.

"We are very pleased to have Mitch join TOTSY. Given his successful track record with high traffic sites and e-commerce platforms, we are certain of his ability to steer TOTSY's technological growth and development," commented Christophe Garnier, president & COO of TOTSY. "He's a stellar addition to our talented existing team and will be key in our growth to becoming the dominant private sale site in the children and moms niche."

"TOTSY has developed a great brand and the management team is stacked so I am very excited to join the venture," says Pirtle.  "With TOTSY, I am going to really push the limits of what can be done for private sales, and it is only a natural continuation for my career path."

Prior to joining TOTSY, Pirtle co-founded and developed Jetsetter as CTO of Gilt Travel, architecting and building the scalable commerce platform. He joined Gilt from KickApps, where he led developer relations as vice president and worked with the third party developer community. Before KickApps, Pirtle was lead architect for The N/MTV Networks designing and re-implementing a high-traffic website that peaked at over 50 million weekly views.

In addition to his work with large corporations, Pirtle is a seasoned entrepreneur. Diving into the tech boom in 1995, he founded and led Buzzwerks, a successful website development company,  until his relocation to Europe in 2000. He then launched Spacemonkey Laboratories, a provider of technical and marketing services for online business focusing on open source technologies. In 2004, he was a core developer in the team that created the Mambo CMS and then became co-creator of the resulting Joomla! CMS.

Pirtle joins a first class management team that includes  CEO Guillaume Gauthereau, formerly CEO of Lalique USA and once executive at LVMH with 15 years of experience in the retail industry, President and COO Christophe Garnier, who brings 12 years of digital media experience with a strong digital marketing, user acquisition and product development track record at companies such as Mobile365, Enpocket and mSmart, and Vice President of Merchandising Marcy Allen , who spearheads vendor strategy leveraging 25 years of experience in the children's product space working with top brands such as Baby Gap and Calvin Klein.

Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to coveted and essential products and brands designed for expecting moms and parents of young children at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit