NEW YORK, Feb. 16, 2012 /PRNewswire/ -- TOTSY (http://www.TOTSY.com), the private sale site dedicated to delivering exclusive deals on must-haves for parents, babies and kids, announced today that it has secured a partnership with Mamasource™ (http://www.Mamasource.com), the premier online destination for moms looking to connect with other moms for sharing valuable insights and guidance on key parenting issues. Under the terms of this partnership, TOTSY.com will use its e-commerce platform to power a co-branded private sale site catering to Mamasource's over three million unique monthly visitors. TOTSY.com, who will be the exclusive provider of private sale events for Mamasource in a number of product categories for young children, will be connected to the Mamasource.com site and emails to bring special offers and unique value to the entire community.
Mamasource.com members can select from great TOTSY.com deals on merchandise for moms with young children at up to 90 percent off retail prices. The enthusiastic demand for online private sales spurred Mamasource and TOTSY.com to explore ways to expand their initial partnership and create a co-branded site, the proceeds of which will be shared. This marks TOTSY.com's first foray into white labeling its robust e-commerce technology.
"The decision for us to share our e-commerce technology with a partner was not an easy one to make," said Christophe Garnier, TOTSY Co-founder, President and CMO. "Even though TOTSY.com's membership continues to grow at a breakneck pace, we chose to share our platform with Mamasource because our tests found an exceptional level of engagement among its member moms and we see a valuable opportunity to expand TOTSY.com's reach in serving our target demographic." adds Garnier.
"Our focus is on creating ways that moms everywhere can benefit from the collective buying power of the large and growing Mamasource community," said Marc West, Mamasource.com CEO, "We are excited to expand our offers to bring more value to moms everywhere by partnering for online private sales through TOTSY.com's robust e-commerce platform"
TOTSY.com has become the leading private sale site catering to expectant moms and families with young children, offering high quality at discounts of up to 90 percent off retail price. Mamasource.com is a leading mom and family offers site and is part of Mamapedia.com, one of the largest affinity communities on which millions of moms share their collective experience and wisdom on all things related to family.
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Headquartered in New York, TOTSY is a privately held company dedicated to providing its members with access to essential products and brands designed for expecting moms, parents, babies and kids at sample sale prices. Shopping events are designer-specific and held over a 72 hour period. Membership is free of charge and by invitation only. For more information, please visit http://www.TOTSY.com.
Founded in 2005, Mamasource is one of the largest online communities reaching over 3.5 million moms. At the center of their dialogue is compelling content from the source they trust most: other moms. Every day, women connect through the Mamasource.com and Mamapedia.com websites, social media platforms and email newsletters for advice on everything mothers care about including parenting, health, personal growth, finance nutrition and travel.