NEW YORK, Sept. 26, 2011 /PRNewswire/ -- TouchStorm, the premier source for online video distribution and content development, today announced that the reach of its editorial distribution network increased 4% in August 2011 from the previous month, bringing the network's total U.S. viewership potential to 31.7 million, according to the most recent comScore figures.
TouchStorm's consumer-facing video site, Howdini, ranked in the top 15% of YouTube partners in the first month the category was measured by comScore.
Climbing two spots to 17 out of 1,969 on comScore's Video Metrix Entertainment and Multimedia report for viewership across all age groups, TouchStorm continues to score particularly high within the 18-49 female demographic, posting a 9.5% increase. Affluent consumers with a household income of over $100,000 annually also represented a growth area for TouchStorm as viewership within the demographic climbed 4.2%.
Maintaining an average of 3.3 minutes viewed per video, TouchStorm's library of informative, journalistic-style Howdini videos continues to deliver high levels of indispensable engagement with an upwardly mobile audience to its brand partners and editorial networks.
"As the online video marketplace becomes increasingly competitive, it is important that we continue to develop a robust editorial distribution network in addition to highly effective video optimization strategies," said Alison Provost, CEO of TouchStorm. "Our relentless focus on developing these channels of video distribution, along with our commitment to creating engaging editorial content, has been extremely beneficial to our clients and the key to video content distribution success."
(Video Metrix August, 2011 Entertainment - Multimedia [w/ Dup.]
TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, TouchStorm is an independent and employee-owned company.