Touchstorm Launches Guide to Video Content Marketing

Online Video Distribution Expert Packs Years of Content Production and Distribution Experience In Free eBook for Brand Marketers

Mar 06, 2013, 12:00 ET from Touchstorm

NEW YORK, March 6, 2013 /PRNewswire/ -- Touchstorm, the premier source for online video distribution, today announced the launch of its Guide to Video Content Marketing. The free eBook, now live on, is a blueprint of best practices and prescribed strategies for brands to get the most out of their video marketing campaigns. Touchstorm has presented years of video content marketing know-how in a clear roadmap that shatters industry myths and provides substantial solutions about what is really working for big brands.

"With the industry rapidly evolving, nearly everyone knows that having video content is good, and most even have one or two or a whole series of videos already created. But what type of video should go where, and how can content be distributed to the right eyes at the right time in the right places?" Touchstorm CEO and Founder Alison Provost says, "Knowing there is something to all of this online video business, but not being certain how it fits with your brand can be overwhelming. Our roadmap for content marketers, packages years of experience and insight into a practical guide for others looking to navigate the online video landscape and develop smart strategy and plans."

Touchstorm's Guide to Online Video Marketing provides content marketers with step-by-step considerations for conducting an initial content audit, identifying and executing the best distribution strategy and examining potential results. At the core of the eBook are guidelines to understanding the three types of video content and the appropriate distribution for each.

  • Video Advertising in Paid Placement: Video advertising online works, but brands cannot just take their 30-second TV spot and put it on the web. Even online display space requires a different kind of video made for the web.
  • Entertainment-based Video on Owned Media Channels: Typically, this kind of online video is either a web series or created as a viral video, often appearing on a brand's own media properties. Done well, this type of video is contextualized within a lifestyle or a subculture that helps an audience understand it better.
  • Editorial Video with Earned Media Distribution: This type of content began as How-To videos, but has since broadened out into documentary and other editorial formats. To be effective, the content in an informational video must respond to someone who has a question, needs help, or is searching for something. These videos respond to topics that audiences are actively searching for and can be found through organic searches.

Once video content is properly identified, it can be smartly distributed for maximum ROI. Touchstorm regularly proves its expertise in doing just that, leveraging its editorial network of 30 million plus unique viewers.* The Inc. 500 Company also recently launched the first hybrid video platform, Arena, which now provides even more types of video with the appropriate distribution platform. The Guide to Online Video Marketing is the latest sign of Touchstorm's forward thinking approach to the online video sector.

*January 2013 comScore Video Metrix

About Touchstorm

Touchstorm ( is an online video distribution company and a pioneer in online editorial videos. The company produces, distributes and optimizes online video for a wide range of clients using proprietary marketing tools and their Earned Media Network.

Touchstorm's Earned Media Network distributes videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and throughout the U.S, Touchstorm is an independent and employee-owned company. Their pioneering work and fast growth landed them on the Inc. 500 list of America's Fastest Growing Companies in 2012.

Media Contact: William Nikosey
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SOURCE Touchstorm