NEW YORK, Feb. 15, 2012 /PRNewswire/ -- Touchstorm, the premier source for online video distribution and content development, today announced that the potential reach of its Editorial Distribution Network increased in 2011* by 6.1 million views or 17.4%, according to recent comScore data. Validating the online publishing industry's increasing demand for premium online video content, comScore data also showed Touchstorm with a potential reach of 41.4 million viewers across its Editorial Network in December 2011.
Touchstorm's Editorial Network continued to improve with the female demographic group, with a gain of 18% overall in 2011, and women in ages 18-49 showing a 22% increase. Even more impressive, Touchstorm increased its audience with the male demographic ages 18-34 by 19% — a difficult group to reach due to a highly saturated marketplace of videos targeted toward them. The overall male demographic increased by 18% in 2011.
"Touchstorm's remarkable growth in 2011 reinforces the growing demand from online publishers seeking to engage consumers through video," said Alison Provost, CEO of Touchstorm. "We are carrying this exciting momentum into 2012 and will continue to develop and deliver quality content and technology that provides brands with the capability to measure online engagement."
In addition, Touchstorm's Network showed an incline within the affluent household category, with an 11.2% increase for consumers with a household income of $75K or more. Consumers with a household income of $100K plus demonstrated a 4.48% increase for 2011. Carrying positive momentum into the New Year, Touchstorm has added to its blue chip client roster, and client General Mills alone has earned an astonishing 100 million views on their branded library of informative how-to videos, proving the value of evergreen content.
*comScore Video Metrix, December 2011 U.S.; All annual references are based on a comparison of December 2011 vs. February 2011.
Touchstorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the Touchstorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the Touchstorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, Touchstorm is an independent and employee-owned company.
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