NEW YORK, June 7, 2011 /PRNewswire/ -- TouchStorm, the premier source for online video distribution and content development, today announced that it has been ranked 14 out of 195 on comScore's Video Metrix Entertainment and Multimedia report for April 2011. With a potential reach of over 29 million, TouchStorm has consistently ranked in the top 10 percentile throughout 2011 within the category and continues to increase the reach of its branded editorial content.
In addition, comScore results show that TouchStorm videos were viewed on average for 3.1 minutes in April, a testament to the credibility and engagement created by TouchStorm's journalistic standards as well as its entertaining and educational content.
"The potential reach of our distribution network, and of others in the category, is proof that the Internet is capable providing scale to online videos, combining the broad reach of TV with direct-to-consumer engagement of the Internet," said Alison Provost, chairman and CEO of TouchStorm. "Coupling our editorial distribution network with premium video content has resulted in a brand-building ecosystem and, quite simply, the secret sauce for online video marketing programs. In a category that is still being defined, I think I speak for all of the players in the space, when I say that we are excited by the possibilities of what brands and publishers can achieve through this model."
(The statistics in this release were from comScore's expanded category view with duplication)
TouchStorm (www.touchstorm.com) is a digital media distribution company and a pioneer in online editorial video creation. The company distributes and optimizes online editorial video for a wide range of clients using proprietary marketing tools and the TouchStorm Editorial Network. The company also works with today's leading brands and experts to create HD-quality, journalistic-style videos under the Howdini brand.
Through the TouchStorm Editorial Network, the company works with brands to syndicate videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. Headquartered in New York, TouchStorm is an independent and employee-owned company.