Tournament of Roses® Launches New Website to Feature New Design and Upgraded Features

Dec 05, 2010, 22:00 ET from Pasadena Tournament of Roses

PASADENA, Calif., Dec 5, 2010 /PRNewswire/ -- The Pasadena Tournament of Roses today unveiled a completely redesigned Web site for America's New Year Celebration®. The new site,, provides all the latest information for the upcoming Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO, and other Tournament of Roses events.

Featuring three micro-sites within one, each user who visits the landing page is able to choose which event he or she would like to focus on – the Rose Bowl Game, the Rose Parade or the umbrella organization, the Tournament of Roses. Once inside the site, users will find easier navigation models, new social media tools, updated scores, schedules and rankings and much more. The site also incorporates specific spaces allotted to sponsors and association partners.

"The new site goes beyond providing information on how to visit our events," said Executive Director of the Tournament of Roses Scott McKibben. "It is a one-stop shop to find everything one needs to know about college football, the Rose Parade and much more. We have also updated our model to provide new marketing and advertising tools, which is a first for the Tournament."

Content within the new site allows users to delve into details on everything from the history of the Tournament, to details and historical photos from events such as the Lawry's Beef Bowl, information about the Tournament organization, Rose Queen updates, video and photo galleries. The newly designed Tournament of Roses Web site will inform, engage, and impress all users. As the events approach, videos, photos and timelines will continue to grow so visitors can look forward to a wealth of content in the weeks to come.

Visit to view the new site.

About the Pasadena Tournament of Roses®

The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events.

The 122nd Rose Parade presented by Honda, themed Building Dreams, Friendships & Memories, will take place Saturday, Jan. 1, 2011, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 97th Rose Bowl Game presented by VIZIO will kick off at 2:10 p.m. (PST) and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at




Vanessa Flores or Stephanie Montano

Carolyn Hamamchian

(626) 449-4100

(949) 223-2301

SOURCE Pasadena Tournament of Roses