Tourneau, The World's Leading Watch Retailer, Springs Forward the Clocks for Daylight Saving Time

Tourneau's 'Watch Doctor' Terry Irby provides watch maintenance tips for spring Daylight Saving Time

Mar 08, 2016, 11:12 ET from Tourneau

NEW YORK, March 8, 2016 /PRNewswire/ -- Tourneau, the nation's leading retailer of luxury timepieces for more than a century, will begin preparing for Daylight Saving Time on Friday, March 11th when Tourneau watch professionals across the country take on the arduous task of updating more than 100,000 timepieces from the over 100 brands carried by the retailer, prior to the beginning of Daylight Saving Time at 2 a.m. on Sunday, March 13th.

Terry Irby, Tourneau's "Watch Doctor" and Vice President of Technical Service, recommends using Daylight Saving as a reminder on the importance of watch maintenance. "Daylight Saving Time provides the perfect opportunity to perform a watch check-up and learn the best practices for watch care," says Terry Irby. "While adjusting your watch may seem simple, many valuable pieces require a skilled hand to adjust the time and the more complicated watches require a professional reset to prevent damage."

Tourneau has the largest factory authorized service center in the United States and includes a fully staffed service department in every store. Tourneau also offers complimentary estimates for all domestic repairs. Terry recommends the following timepiece maintenance tips to help watch owners keep their timepieces in top shape all year round:

  • The resetting of a watch should never be done on the wrist. Always take the watch off so as not to break the stem.
  • Never change the calendar with the quick set between 9:00 PM and 3:00 AM. During this time, the watch gears are engaged to change the calendar, so changing the time can easily cause breakage.
  • We recommend coming into any of Tourneau's stores for a time reset, especially for complicated watches and perpetual movements that have a higher chance of breakage while changing the time.
  • Daylight Saving Time is also a good time to bring your watch in to Tourneau to have it demagnetized. With all of the technology around us, a magnetic field can throw off a watch's timekeeping – causing a watch to run erratic.

To celebrate this semi-annual time change, Tourneau invites watch owners to visit their local Tourneau store for a complimentary time reset and light polish as well as Tourneau's signature Five Point Check-Up to ensure maximum functionality. This check up includes checking water resistance, demagnetizing testing, adjusting the bracelet or strap, check the bracelet for loose pins, screws and an ultrasonic cleaning of the bracelet to restore the watch's original luster.

"Daylight Saving Time is an opportunity for everyone at Tourneau to demonstrate our unparalleled commitment to best-in-class service, as stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers," says Ira Melnitsky, CEO of Tourneau.

To find a local Tourneau store, shop the extensive selection of new and Certified Pre-Owned timepieces, or to learn more about watch maintenance visit

About Tourneau:
Tourneau, the largest luxury watch retailer in the United States, was established in 1900. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles  from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines.  In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.

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