Town of Taos Selects The Abbi Agency as PR/Marketing Agency of Record

Selection follows a year of growth for the agency and expanded services in New Mexico

TAOS, N.M., Oct. 2, 2025 /PRNewswire/ -- The Abbi Agency, an integrated marketing and public relations firm specializing in travel and tourism, has been named the marketing, branding, and public relations Agency of Record for the Town of Taos, New Mexico.

"The Abbi Agency was selected in a rigorous competitive bidding process where their experience, knowledge and understanding of destination stewardship values were unmatched," said Marketing and Tourism Director Rima Krisst. "Taos is a place that leaves a lasting impression, where rich history, arts and culture, and stunning natural beauty meet. In this one-of-a-kind destination that our community calls home, we are focused on conscious and responsible tourism growth in order to protect and preserve what makes Taos so unique and special."

The Abbi Agency will lead public relations strategy, media outreach, influencer engagement, and brand positioning for Visit Taos, leveraging its experience in destination marketing, while collaborating with Taos-based agency Benthouse Creative to manage social content and newsletters as part of the Town of Taos multi-award contract.

"Benthouse Creative is working collaboratively with The Abbi Agency to ensure our local people, places and events are represented in our key Visit Taos public messaging platforms," said Krisst. "Partnering with Abbi and Benthouse allows us broaden our reach nationally and internationally while featuring authentic stories and local voices who speak to the history and heart of Taos."

Just one year ago, The Abbi Agency was also selected as the public relations and influencer relations Agency of Record for the New Mexico Tourism Department, further demonstrating the agency's long-term commitment to elevating tourism experiences and destinations in New Mexico.

"We're honored to partner with the Town of Taos to share its story with authenticity and depth, celebrating its rich culture, breathtaking landscapes and creative spirit," said Abbi Whitaker, Co-Founder and president of The Abbi Agency. "Our work across New Mexico has deepened our appreciation for the state's diverse cultures and traditions, and we look forward to continuing to amplify them alongside our partners in Taos, including the talented team at Benthouse Creative."

To further support its growing presence in the region, The Abbi Agency is opening a new office in Santa Fe, led by PR Account Director Marissa Le-Baca, a longtime New Mexican with more than a decade of experience in public relations. Le-Baca also formerly worked with the Town of Taos Marketing and Tourism Department as a member of The Waite Company PR and marketing agency from 2016-2020.

"Being chosen to work alongside The Abbi Agency to share Taos' story is an incredible honor," said Diggy Lloyd, Co-Founder of Benthouse Creative. "As a Taos-based agency, we're deeply connected to this community, and the Town's recognition and commitment to hiring local talent and creativity is powerful and exciting. Partnering with Abbi's depth of expertise in destination marketing allows us to amplify Taos' story with both authenticity and reach, bringing the spirit of this place to audiences near and far."

Taos' national profile continues to rise, with the destination recently earning a spot in Travel + Leisure's 2025 World's Best Awards as the No.11 city among readers' 15 favorite U.S. cities and the #1 Small Town Shopping Destination. The publication praised the destination's "epic skiing, eclectic art galleries, and unique shopping" as well as the "spiritual high-desert setting" that has long drawn artists and storytellers. Readers also cited the town's peaceful atmosphere, striking natural beauty, and standout cuisine.

The Abbi Agency's appointment to lead marketing and PR for Taos builds on its track record of helping destinations capture and convey their unique brands. The agency's integrated approach, combining strategic media relations, creative campaigns, and trusted partnerships, has delivered award-winning results for travel and tourism clients across the U.S. and internationally.

About The Abbi Agency
The Abbi Agency (TAA) is a full-service marketing and public relations agency that builds brands, shifts perceptions and inspires action. Working with world-class travel destinations, national health initiatives and Fortune 500 heavyweights, TAA generates movements that cannot be ignored. Headquartered in Nevada with offices in Las Vegas, Reno, and Helena, Montana, TAA is a certified B Corporation, committed to using bold business as a force for good. TAA works in a variety of industry sectors, from travel and tourism to education, nonprofits, healthcare and beyond. Recently named Advertising Agency of the Year by the American Advertising Federation's (AAF) Western Region Best of the West Media Awards and Bulldog PR's Midsize Agency of the Year, the agency excels in creating award-winning integrated marketing campaigns for clients, including Aramark Destinations, Nevada Health Link, Carnival Cruise Lines, Google, New Mexico Tourism Department, The Life You Can Save, Edgewood Tahoe, the Nevada Mining Association, Visit Carmel and many more. Learn more at theabbiagency.com

About Benthouse Creative
Benthouse Creative is a full-service agency based in Taos, New Mexico, specializing in branding, design, marketing, photo and video production, and custom software solutions. Benthouse blends creative vision with technical expertise to produce work that is both enduring and effective, shaping campaigns and digital experiences that resonate with audiences and drive growth. Known for an immersive approach, the agency works with clients from initial strategy conversations to design and build, through launch and implementation, ensuring every idea is carried through with clarity and impact. Clients include the Cid's Food Market & The Cellar, Taos Lifestyle, Dawn Butterfly, The Paseo Project, Taos MainStreet and the Town of Taos. benthousecreative.com

SOURCE The Abbi Agency