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Townsend Bell Unveils Robert Graham-Designed Elements Of 2014 Indianapolis 500 Car, Firesuit And Crew Uniforms

Robert Graham Logo. (PRNewsFoto/Robert Graham) (PRNewsFoto/)

News provided by

Robert Graham

May 12, 2014, 07:15 ET

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NEW YORK, May 12, 2014 /PRNewswire/ -- Robert Graham is pleased to announce that Townsend Bell, driver of the No. 6 Robert Graham - KV Racing Technology Chervolet/Dallara/Firestone entry, will wear a specially designed firesuit during the 2014 Indianapolis 500. In addition, Townsend Bell's car and crew uniforms will feature the brand's signature design components. 

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TOWNSEND BELL UNVEILS ROBERT GRAHAM-DESIGNED ELEMENTS OF 2014 INDIANAPOLIS 500 CAR AND FIRESUIT AT GASOLINE ALLEY (PRNewsFoto/Robert Graham)
TOWNSEND BELL UNVEILS ROBERT GRAHAM-DESIGNED ELEMENTS OF 2014 INDIANAPOLIS 500 CAR AND FIRESUIT AT GASOLINE ALLEY (PRNewsFoto/Robert Graham)

"We are honored to outfit world-class driver Townsend Bell with Robert Graham-designed elements for his race car, firesuit and pit crew for the 2014 Indianapolis 500," said Robert Stock, Founder of Robert Graham. "By infusing the brand color DNA, he will create a visual statement of impact as he races to the finish line at blistering speed."

The firesuit highlights the Robert Graham logo on the chest, back, collar, midsection, shoulders and right leg. The primary color of the suit is white with black racing stripes and inset lines of the brand's vibrant color splash on the interior neckband, shoulders, inner arms, torso and inseams. The No. 6 Robert Graham - KV Racing Technology Chervolet/Dallara/Firestone entry features a solid black paint scheme juxtaposed with the dominant color splash of Robert Graham and the brand's logo prominently displayed on the hood, sides and spoiler of the car. In addition, in what is believed to be a first in IndyCar racing, the interior of the cockpit also features a special paint scheme.

The brand has also invited a special group of Robert Graham Collectors for an exclusive weekend experience at the 2014 Indianapolis 500. The weekend will kickoff with a private dinner hosted by the brand and Townsend Bell on Saturday, May 24, 2014. During the dinner celebration, invitees will experience a live painting of Bell's car by motionsports artist Bill Patterson. Robert Graham invitees will then be treated to a VIP view of the race from a private suite, which is directly above the pit lane and has rooftop terrace allowing for a near 360 degree viewing of the track on Sunday, May 25, 2014. Guests of the brand will have the opportunity meet others drivers and will be gifted a limited edition Indianapolis 500 sport shirt similar to the design of Townsend Bell's firesuit with iconic imagery of past races on the back.

Bell, a 38-year-old American, who resides in Pacific Palisades, California spends much of his time now as a Verizon IndyCar Series broadcast analyst for NBC Sports and advising young drivers about the business of motor racing. He also competes in the TUDOR United SportsCar Championship driving for AIM Autosport with Ferrari. Bell, who will be contesting a major U.S. based open-wheel event for the 12th season, will be making his eighth start at the Brickyard. In seven previous Indy 500's he has a best starting of fourth, in 2011, and has earned three top-10 finishes with a best showing of fourth in 2009, coincidentally, while competing with KV Racing Technology.

The 2014 Indianapolis 500 will be the 98th running of the "Greatest Spectacle in Racing." It has been held every year since the first race in 1911 except the war years of 1917-1918 and 1942-1945. The race will be contested on May 25, 2014 and will broadcast live on ABC beginning at 11:00 a.m. (ET).

ABOUT ROBERT GRAHAM
Robert Graham is 'American Eclectic.' Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham received the 2014 "Menswear Brand of the Year" award from the American Apparel & Footwear Association.  Robert Graham creates four menswear and women's wear collections a year—spring, pre-fall, fall and resort. Robert Graham now operates freestanding stores in locations including Los Angeles's Venice Beach, Houston, Las Vegas, Boca Raton, Palm Beach Gardens, New York's Long Island, Short Hills, New Jersey, Bleecker St in New York City, Mohegan Sun Resort and Casino and Scottsdale, Arizona. At the time of press, the following store is being constructed: NorthPark Center in Dallas, Texas. The brand also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada.  Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, and Dusseldorf. (www.robertgraham.us)

ABOUT TOWNSEND BELL
Townsend Bell was the Indy Lights Rookie of the Year and championship runner-up in 2000. The following year he captured the Indy Lights title. He also made his Champ Car debut in 2001 contesting two races for Patrick Racing with a best showing of 12th at Rockingham, England.  In 2002, Bell made nine starts for Patrick Racing with a best finish of fourth in Portland.  Heading overseas in 2003, he competed in the FIA Formula 3000 Championship placing ninth in the standings with a best showing of third at Hungary.  He also tested for BAR-Honda and the Jaguar Formula One teams in 2003. Bell made his IndyCar debut in 2004 competing in 10 events for Panther Racing recording five top-10 finishes including an IndyCar career high of fifth at Nashville in his second start. He made one IndyCar start in 2005 competing at Michigan for Panther, made the one start at Indy in 2006 and did not compete in 2007. Bell made seven starts in 2008 with Dreyer & Reinbold Racing with a best finish of eighth in Richmond. He has only contested six IndyCar events since 2009 running the Indy 500 five times and contesting one race at Kentucky Speedway, but has been a consistent competitor in the American Le Mans Series and now the United SportsCar Championship. He won the 12 Hours of Sebring in 2012, the 24 Hours of Daytona in 2014 (GTB class) and currently leads the championship after two of 11 rounds.  

ABOUT KV RACING TECHNOLOGY
KV Racing Technology was founded in January 2003 and joined the IndyCar Series in 2008. The Indianapolis based team is owned by successful venture capitalist Kevin Kalkhoven and 1996 CART IndyCar World Series Champion Jimmy Vasser. General Manager Steve Moore runs the day-to-day operations for the team. He is assisted by Engineers Olivier Boisson and Matt Curry as well as Crew Chiefs Jeff Simon and Kelly Potter.

KVRT operates two teams full-time in the 2014 Verizon IndyCar Series season. KVSH Racing, a partnership between Kalkhoven, Vasser and James "Sulli" Sullivan, will field an entry for four-time champion Sebastien Bourdais. KV AFS Racing, a partnership between Kalkhoven, Vasser and Gary Peterson, will field an entry for talented young driver Sebastian Saavedra.

For more information about KV Racing Technology, KVSH Racing and KVAFS Racing, visit: www.kvracingtechnology.com or follow us on Twitter: www.twitter.com/kvracing and Facebook: www.facebook.com/kvracingtechnology

Photo - http://photos.prnewswire.com/prnh/20140511/86401
Logo - http://photos.prnewswire.com/prnh/20130905/NY68714LOGO

SOURCE Robert Graham

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