Toyota France Adopts Emailvision's Campaign Commander™ Enterprise Edition

Emailvision and Axoa provide a high-performance online relationship marketing solution to Toyota France dealers

Apr 11, 2012, 09:00 ET from Emailvision

NEW YORK, April 11, 2012 /PRNewswire/ --

Emailvision, the international leader in software as a service (SaaS) for online relationship marketing, in partnership with Axoa, specialists in integrating client relationship management and business portals, has signed a contract with Toyota France, the French representative of the largest Japanese car manufacturer and one of the world leaders in the automotive sector.

This project includes the formation of a dedicated team working with Emailvision's Campaign Commander™ Enterprise Edition; providing Toyota France with the most comprehensive and relevant software solution for its multi-channel marketing needs through a combination of automation and agility.

Emailvision and Axoa will implement Campaign Commander Enterprise Edition solution, integrating it with Toyota France's existing CRM system. As a result, 276 Toyota dealerships will soon enjoy a global SaaS marketing solution designed to increase the relevance and profitability of their relationship marketing programs. Their online multi-channel marketing campaigns will be simplified by using automated or manual SMS sending processes, alongside email marketing campaigns.

Monitored by a dedicated team, Toyota France will be able to execute lifecycle management campaigns via email and SMS across its network. These campaigns are job-specific and allow dealerships, for example, to remind car owners about important vehicle maintenance tasks or to share seasonal advice. Toyota France will also benefit from the ability to develop 'Reflex' campaigns - automated marketing campaigns which reply to a recipients' response to a communication. With this, Toyota offers its franchisees a dedicated interface and the ability to manage their own campaigns, accessing Toyota France's communication tools and marketing materials.

"We are delighted to be using Emailvision's and Axoa's expertise to enhance our understanding of clients and prospects, which will in turn allow us to optimize our multi-channel marketing campaigns. We needed a powerful management platform combined with proven skills in the sector to implement our marketing strategy more effectively. These are two elements which Emailvision and Axoa can undoubtedly provide," said Filip Soenen, Marketing Director, Toyota France.

"This new project represents the extension of a long-standing partnership with Toyota France, which has been developed and strengthened over a number of years," added Michel Roussard, Associate Director of Axoa.  "We are now extremely happy that our client and its entire network are able to take advantage of our expertise, and that we can help them maximize the latest marketing and communication tools. Of course, for us it was essential to establish that these new services would meet our client's requirements to the highest level. The ability to adapt to volumes, provide a reliable and easy to use solution with short implementation timeframes, and that has a large usage spectrum and a wide variety of settings made our partnership with Emailvision completely logical."

"We are delighted to be working with Toyota France and Axoa. This new relationship demonstrates that Emailvision is a leading strategic player for businesses who need to deploy relevant, high-performance marketing campaigns. We look forward to continuing to help Toyota France adapt and overcome their specific challenges and meet their requirements," concluded Jacques Prothon, Emailvision's Vice President for Strategic Alliances.

For more information on the partners and on Emailvision's partnership program, please visit our partner portal, Emailxchange.

About Toyota France

Toyota France was created in 1971 and sells Toyota and Lexus vehicles through a dedicated network of 276 dealerships in France. In 2011, Toyota France sold more than 74,300 vehicles of both brands to its customers.

2012 will see numerous launches of new Toyota models with, among others, the Toyota Yaris Hybrid (made in the Valenciennes plant - France), the GT86 (sport coupé), the Prius+ (the first European MPV to combine 7 seats with a full hybrid powertrain) and the Prius Plug-in Hybrid, Toyota's first plug-in hybrid electric vehicle - PHEV).

More information can be found at

About Emailvision

Emailvision powers smart email, mobile and social marketing with built-in customer intelligence. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 500,000 campaigns every month on behalf of over 3,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision's 600+ dynamic employees. The company is privately owned by Francisco Partners.

About Axoa

Axoa is a fast-growing presence in the fields of client relationship management and business portal deployment. The company intervenes in high value-added functional or technical projects, primarily in high-level industrial and banking sectors.

Its services are based on the deployment of CRM software packages (, Pivotal CRM, Dynamics CRM), business portals (SharePoint 2010) and decision-making dashboards (Analysis Services, Business Objects).

Contacts for:

Philippe Boursereau
General Manager, Product & Corporate Communications
Tel: +33-01-47-10-81-08

Philippe Luce
Tel: +33-06-62-80-52-87 

Sherry Smith
Sherry  Smith        
Tel: +1-646-797-3139

SOURCE Emailvision