Toyota Hydrogen Fuel Cell Electric Vehicle Will Be Shown At 2014 Aspen Ideas Festival

TORRANCE, Calif., June 25, 2014 /PRNewswire/ -- Toyota's first commercial zero-emission hydrogen fuel cell electric vehicle (FCV) is coming to the 2014 Aspen Ideas Festival. First unveiled in Japan on Wednesday afternoon, the vehicle will make its North American debut at the annual conference on Friday, June 27.

In a press conference in Japan, company officials revealed the exterior design of the FCV pre-production prototype. Interior features, along with the vehicle's name, volume, and full specifications will be released later. Toyota also announced that the FCV will go on sale in the Japan domestic market before April 2015, and then summer 2015 in Europe and the state of California. The sedan will be priced in the Japan domestic market at approximately 7 million yen, or at more than $68,000 based on current exchange rates. Pricing in other markets has not yet been set.

"This is a zero-emission electric-drive, mid-size four-door sedan," said Bob Carter, senior vice president of automotive operations for Toyota Motor Sales, U.S.A. "It produces sufficient electrical power to spin the electric motor for about 300 miles on a single fill-up which takes three to five minutes.  This is going to be a very special vehicle. And we believe we can bring it in at a very reasonable price for a lot of people."

Today's announcement builds on Toyota's existing efforts to provide customers with access to hydrogen refueling stations when the vehicle arrives in California. In May, the company announced a financial relationship with First Element Fuels to support the long-term operation and maintenance of 19 new hydrogen refueling stations across the state.

"The success of fuel cell technology will depend less on the genius of the car, than on the ownership experience," said Carter. "Stay tuned, because this infrastructure thing is going to happen."

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

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SOURCE Toyota