Toyota Is No. 1 Retail Manufacturer In July 2014

Lexus reports best-ever July; RAV4 sets all-time sales record

News provided by

Aug 01, 2014, 01:22 ET

TORRANCE, Calif., Aug. 1, 2014 /PRNewswire/ -- Toyota, Scion and Lexus today reported total July 2014 sales results of 215,802 units, an increase of 7.3 percent from July 2013 on a daily selling rate (DSR). On a raw-volume basis, unadjusted for 26 selling days in July 2014 versus 25 selling days in July 2013, sales increased 11.6 percent over the year-ago month.

Toyota division posted July 2014 sales of 188,469 units, up 6.4 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 10.6 percent over July 2013.

"Rising consumer confidence, coupled with momentum in the marketplace, boosted auto sales in July," said Bill Fay, Toyota division group vice president and general manager. "Led by an all-time record month for RAV4 and double-digit gains for both Camry and Corolla, Toyota was the number one retail brand."

Lexus reported July sales of 27,333 units, a 14.1 percent increase on a DSR basis and an 18.7 percent increase on a raw-volume basis, both year-over-year.

"Lexus dealers turned in their best July results ever thanks to some hot products, a nationwide marketing program and the strength of the overall luxury market," said Jeff Bracken, Lexus group vice president and general manager. "Six of the eight Lexus models posted gains for the month."

Other Highlights:

Camry up about 15 percent with sales of nearly 40,000 units
All-new Corolla up 26 percent with sales of almost 31,000 units
Prius posts sales of 20,675 units
Toyota light trucks post best-ever July, up over 15 percent
All-new RAV4 up over 37 percent, posts best-ever month
All-new Highlander up 4 percent
4Runner up 64.5 percent
All-new Tundra up 5 percent for the month
Tacoma posts sales of over 13,000 units
All-new Lexus IS increased about 25 percent
Lexus ES posts sales of more than 6,000 units
Lexus GS up over 16 percent
Lexus luxury utility vehicles up over 23 percent
Lexus RX up 14.5 percent
Lexus GX posts triple-digit gains for the ninth month in a row

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

TOYOTA U.S. SALES SUMMARY
July, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
TOTAL TOYOTA	215,802	193,394	7.3	11.6	1,381,409	1,302,185	6.1	6.1
TOTAL TOYOTA DIV.	188,469	170,363	6.4	10.6	1,215,387	1,160,739	4.7	4.7
TOTAL LEXUS	27,333	23,031	14.1	18.7	166,022	141,446	17.4	17.4

YARIS	686	1,759	-62.5	-61.0	9,218	13,685	-32.6	-32.6
COROLLA	30,833	24,463	21.2	26.0	205,187	183,435	11.9	11.9
PRIUS	20,675	23,294	-14.7	-11.2	127,776	143,508	-11.0	-11.0
CAMRY	39,888	34,780	10.3	14.7	262,428	242,406	8.3	8.3
AVALON	6,092	5,569	5.2	9.4	38,123	43,040	-11.4	-11.4
SCION FR-S	1,171	1,614	-30.2	-27.4	8,833	11,635	-24.1	-24.1
SCION iQ	174	336	-50.2	-48.2	1,401	2,645	-47.0	-47.0
SCION xD	682	809	-18.9	-15.7	4,968	5,133	-3.2	-3.2
SCION xB	1,415	1,528	-11.0	-7.4	9,633	11,047	-12.8	-12.8
SCION tC	1,685	1,974	-17.9	-14.6	10,928	10,801	1.2	1.2
TOTAL SCION	5,127	6,261	-21.3	-18.1	35,763	41,261	-13.3	-13.3
TOTAL TOYOTA DIV. CAR	103,301	96,126	3.3	7.5	678,495	667,335	1.7	1.7

CT	1,979	1,306	45.7	51.5	10,316	8,858	16.5	16.5
HS	0	2	-100.0	-100.0	0	5	-100.0	-100.0
IS	4,542	3,641	19.9	24.7	28,115	14,427	94.9	94.9
ES	6,326	6,089	-0.1	3.9	39,496	39,582	-0.2	-0.2
GS	2,001	1,722	11.7	16.2	12,123	10,790	12.4	12.4
LS	624	661	-9.2	-5.6	4,578	5,908	-22.5	-22.5
LFA	0	0	N/A	N/A	12	17	-29.4	-29.4
TOTAL LEXUS CAR	15,472	13,421	10.8	15.3	94,640	79,587	18.9	18.9
TOTAL TOYOTA CAR	118,773	109,547	4.3	8.4	773,135	746,922	3.5	3.5

RAV4	26,779	19,538	31.8	37.1	143,731	120,812	19.0	19.0
FJ CRUISER	1,424	1,260	8.7	13.0	9,661	7,854	23.0	23.0
VENZA	2,540	2,886	-15.4	-12.0	18,794	23,498	-20.0	-20.0
HIGHLANDER	11,357	10,908	0.1	4.1	83,495	72,679	14.9	14.9
4RUNNER	6,662	4,049	58.2	64.5	41,955	29,476	42.3	42.3
SIENNA	11,661	10,608	5.7	9.9	73,952	73,167	1.1	1.1
SEQUOIA	971	1,072	-12.9	-9.4	6,901	7,765	-11.1	-11.1
LAND CRUISER	213	214	-4.3	-0.5	1,706	1,698	0.5	0.5
TOTAL TOYOTA DIV. SUV	49,946	39,927	20.3	25.1	306,243	263,782	16.1	16.1

TACOMA	13,249	13,882	-8.2	-4.6	88,398	95,070	-7.0	-7.0
TUNDRA	10,312	9,820	1.0	5.0	68,299	61,385	11.3	11.3
TOTAL TOYOTA DIV. PICKUP	23,561	23,702	-4.4	-0.6	156,697	156,455	0.2	0.2
TOTAL TOYOTA DIV. TRUCK	85,168	74,237	10.3	14.7	536,892	493,404	8.8	8.8

RX	9,658	8,437	10.1	14.5	56,922	54,255	4.9	4.9
GX	1,955	881	113.4	121.9	12,231	5,296	130.9	130.9
LX	248	292	-18.3	-15.1	2,229	2,308	-3.4	-3.4
TOTAL LEXUS TRUCK	11,861	9,610	18.7	23.4	71,382	61,859	15.4	15.4
TOTAL TOYOTA TRUCK	97,029	83,847	11.3	15.7	608,274	555,263	9.5	9.5

SELLING DAYS	26	25			178	178
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY
July, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
* NORTH AMERICAN BUILT VEHICLES

COROLLA	30,833	23,357	26.9	32.0	205,122	181,982	12.7	12.7
CAMRY	39,868	34,762	10.3	14.7	262,323	242,244	8.3	8.3
AVALON	6,092	5,569	5.2	9.4	38,123	43,040	-11.4	-11.4
RAV4	16,745	11,497	40.0	45.6	98,570	79,422	24.1	24.1
VENZA	2,540	2,886	-15.4	-12.0	18,794	23,498	-20.0	-20.0
HIGHLANDER	11,093	10,463	1.9	6.0	81,374	69,086	17.8	17.8
SIENNA	11,661	10,608	5.7	9.9	73,952	73,167	1.1	1.1
SEQUOIA	971	1,072	-12.9	-9.4	6,901	7,765	-11.1	-11.1
TACOMA	13,249	13,882	-8.2	-4.6	88,398	95,070	-7.0	-7.0
TUNDRA	10,312	9,820	1.0	5.0	68,299	61,385	11.3	11.3

RX	8,356	7,004	14.7	19.3	45,392	46,600	-2.6	-2.6

TOTAL	151,720	130,920	11.4	15.9	987,248	923,259	6.9	6.9
N.A. VEHICLES % OF TOTAL	70.3%	67.7%			71.5%	70.9%

TOYOTA DIV. IMPORT CAR	26,508	32,438	-21.4	-18.3	172,927	200,069	-13.6	-13.6
LEXUS IMPORT CAR	15,472	13,421	10.8	15.3	94,640	79,587	18.9	18.9
TOYOTA DIV NA BUILT CARS	76,793	63,688	15.9	20.6	505,568	467,266	8.2	8.2
TOTAL TOYOTA CARS	118,773	109,547	4.3	8.4	773,135	746,922	3.5	3.5

TOYOTA DIV. IMPORT TRUCK	18,597	14,009	27.6	32.8	100,604	84,011	19.8	19.8
LEXUS IMPORT TRUCK	3,505	2,606	29.3	34.5	25,990	15,259	70.3	70.3
TOYOTA DIV NA BUILT TRUCK	66,571	60,228	6.3	10.5	436,288	409,393	6.6	6.6
LEXUS NA BUILT TRUCK	8,356	7,004	14.7	19.3	45,392	46,600	-2.6	-2.6
TOTAL TOYOTA TRUCK	97,029	83,847	11.3	15.7	608,274	555,263	9.5	9.5

SELLING DAYS	26	25			178	178
DSR = DAILY SELLING RATE

	--CURRENT MONTH--				--CALENDAR YEAR TO DATE--
Memo:	2014	2013	DSR %		2014	2013	DSR %
Toyota Prius Sedan	12,866	15,252	-18.9%		75,903	92,061	-17.6%
Toyota Prius V (only)	2,738	3,428	-23.2%		17,219	22,044	-21.9%
Toyota Prius C (only)	3,700	3,797	-6.3%		23,983	24,372	-1.6%
Toyota Prius Phv (only)	1,371	817	61.4%		10,671	5,031	112.1%