Toyota to Serve as Sponsor of 25th Anniversary Motor City Comic Con, May 16-18

May 13, 2014, 16:52 ET from Toyota

NOVI, Mich., May 13, 2014 /PRNewswire/ -- Toyota headlines a list of sponsors ushering in the 25th anniversary of the Motor City Comic Con this weekend. Long considered Michigan's top comic/popular culture event, Motor City Comic Con runs May 16-18 at the Suburban Collection Showplace in Novi.

The convention features numerous activities for fans of comic books, science fiction and movie and television entertainment. Daily activities include costume contests, panel discussions, the opportunity to meet an array of TV and movie actors and visit with some of the top comic book artists in the country.  Motor City Comic Con also features several aisles of merchandise vendors, selling everything from rare comics to unique apparel.

In commemoration of Motor City Comic Con's silver anniversary, Toyota will have a special SpongeBob SquarePants-inspired Toyota Highlander on display.  The exterior of the vehicle resembles a mobile version of the popular television character, while the interior captures the essence of his home – Bikini Bottom.  During the convention, Toyota will also make a charitable contribution to Help for Heroes, the official charity of Motor City Comic Con.  Help for Heroes raises funds for comic professionals who are stricken with cancer.

"We are extremely excited to be sponsoring Motor City Comic Con this weekend," said Curt McAllister, Midwest Public Relations Manager for Toyota Motor Sales, U.S.A., Inc. "As a self-proclaimed 'fan boy,' I have seen this convention evolve into one of the most significant shows of its kind in the Midwest.  With 40,000 people expected this weekend, we're confident that their 25th year will be their best year yet."

For more information about Motor City Comic Con, visit

About Toyota

Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit