Toyota Wins the 2016 Word Of Mouth Marketing Association (WOMMA) Driving Engagement Award for its Family Trails Campaign

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Chicago Automobile Trade Association

Feb 16, 2016, 04:28 ET

CHICAGO, Feb. 16, 2016 /PRNewswire-USNewswire/ -- The Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) presented Toyota with the fourth annual "Driving Engagement" award for its most buzz-worthy social media campaign of 2015 during the 2016 Chicago Auto Show Social Media Preview. Consumers voted on the winners from the three top campaigns selected by a WOMMA panel of industry experts. Toyota's social media campaign titled "Toyota Family Trails" empowered families to learn together through exploration and adventure.

"This year what impressed us the most is that auto brands are moving beyond use of social media or a one-time campaign into year-round integration of multiple channels with focus on community and loyalty/customer advocacy," said Suzanne Fanning, WOMMA president. "When that's the focus, everyone's a winner. Congratulations to Toyota on a great year of driving true engagement!"

Historically, this event has been the culmination of WOMMA's review and selection process. However, for the first time, WOMMA enlisted consumers to weigh in and cast their vote in the weeks leading up to the Social Media Preview Day, via the Chicago Auto Show's Facebook page.

To watch complete coverage of the 2016 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the 2016 Chicago Auto Show, please visit www.chicagoautoshow.com.

About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2016 public show will be February 13-21. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

SOURCE Chicago Automobile Trade Association