Toys and Games Market: UK, France, Germany & Asia Pacific Analysis in Market Research Reports

Jan 09, 2013, 06:45 ET from RnRMarketResearch

DALLAS, January 9, 2013 /PRNewswire/ -- adds "Toys and Games in the United Kingdom" , "Toys and Games in France" , "Toys and Games in Germany" and "What are the Key Toys and Games Trends Shaping Asia Pacific?" reports to its store.

Asia Pacific region is attracting a lot of interest from the global toys and games industry because of the growing demand of traditional toys and games in this region in addition to mobile gaming already seeing a huge growth. In few years, research forecasts that North America will no longer be the largest traditional toys and games industry as APAC, with its strong growth, will rise to the top. RnR Market Research offers multiple research reports on toys and games targeting individual European countries as well as the Asia-Pacific region.

While toys and games saw a strong double-digit current value growth in the first two years of the review period, the UK's poor economic performance from 2008 resulted in annual current value decline over 2009-2011. Rising household costs, sluggish growth in nominal wages, rising unemployment and economic worries resulted in consumers cutting back on expenditure where possible, with this trend hitting hard on the United Kingdom toys and games market.

In France, overall toys and games recorded a small decrease in value terms in 2011. The uncertain economic climate did not impact traditional toys and games. The French did not apply the trend of lower purchasing power to their children as it is a matter for adults. However, video games could not benefit from such a trend. In the toys and games industry in France, consumers showed highest price sensitivity by moving onto digital gaming to save money.

The traditional toys and games market in Germany has witnessed sales growth since 2007 and successfully achieved further growth in 2011. Meanwhile the market for video games has exhibited stable positive growth as well. Despite the euro debt crisis, unrest in the Arab World and general economic insecurity, the toys and games market seems not to have been affected and the growth even surprised industry analysts, retailers and manufacturers alike.

These toys and games market research reports on individual countries offer a comprehensive guide to the size and shape of the market at a national level. They allow you to identify the sectors driving growth. These research reports identify the leading companies, the leading brands and offers strategic analysis of key factors influencing each geographic market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Buy your copy of the toys and games market report on the United Kingdom @ The report on France can be bought @ and research on German toys and games market can be purchased @

Asia Pacific is set to become the largest traditional toys and games market globally - while already being the mobile gaming capital of the world - and thus offers great opportunities for the toys and games industry. This briefing analyses the key growth areas across geographies, including country-specific case studies and explores the best distribution channels to target in this vital emerging market. Euromonitor says thanks to the phenomenal growth in China, Thailand and India, Asia Pacific is projected to be the most dynamic region for traditional toys and games sales in actual terms, adding a whopping US$7.2 billion to global sales over the next five years. Read Table of Contents and more for the report "What are the Key Toys and Games Trends Shaping Asia Pacific?" . Buy your copy of this report @

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