Toys"R"Us® Celebrates the Super Teams With a Blitz of Personal Appearances, Events and Collectible Merchandise at Its NYC Flagship Store Located Adjacent to "Super Bowl Boulevard"

WAYNE, N.J., Jan. 15, 2014 /PRNewswire/ -- Toys"R"Us^® is ready to take it to the gridiron, as the world's leading dedicated toy retailer today announced a series of family-friendly events in the days preceding "the big game." The activities will be held at the company's flagship store, Toys"R"Us Times Square, located on Broadway at 44^th Street in the heart of New York City. The store is centrally adjacent to the 13-block stretch of what will be the epicenter of interactive fan and entertainment experiences, aptly called, "Super Bowl Boulevard." From Wednesday, January 29 to Saturday, February 1, The World's Greatest Toy Store^® will provide thousands of football fans of all ages with touchdown-tastic opportunities, including an appearance and autograph signing by famed comic artist, Todd McFarlane, among others.

"As the countdown to the big game begins, Toys"R"Us Times Square will transform into a football fan haven with themed apparel, winter weather gear, collectible sports figures and more," said Mindy Clements, Vice President, Flagship Stores, Toys"R"Us, U.S. "We are thrilled to be located so close to the action along 'Super Bowl Boulevard,' so fans of all ages can visit our store to take a break from the cold and participate in activities that the whole family can enjoy."

Families Invited to Take a Time-Out for Kid-Friendly Fun
From Wednesday, January 29 to Saturday, February 1, customers visiting The World's Greatest Toy Store can enjoy a variety of events and activities for the whole family. Each day, the store will host product demos of Madden NFL 25 by EA Sports on Xbox^™ One kiosks, NFL sticker album collections by Panini and NFL RUSH ZONE "Kickoff" Trading Card Game by PAMCO Studios, LLC., as well as football-themed cookie decorating and photo opportunities with Geoffrey the Giraffe. Scoops"R"Us^™, the flagship store's in-house ice cream shop located on the Lower Level, will also offer ice cream flavors inspired by the Super Teams throughout the week.

Additionally, the store will hold scheduled activities, including visits from ISH and ASH of the NFL's animated series, NFL RUSH ZONE: Guardians Unleashed on nicktoons^™, as well as the PEEPS mascot, who will be on-hand to distribute complimentary t-shirts and tasty treats to customers. And, football fanatics can show team pride by participating in trivia contests, designing a rally towel or having their faces painted with team colors.

Crayola^® Rallies Team Spirit
On Friday, January 31 from 12pm to 2pm, Crayola will host a special event where pint-sized fans can make their very own rally towel to cheer on their favorite team. Using Crayola Marker Airbrush and Crayola Fabric Markers, kids can create a complimentary, personalized team towel to show their spirit at every game.

Topps^® Team Trivia
On Friday, January 31 from 3pm to 5pm, sports aficionados can put their skills to the test with a series of themed trivia games hosted by Topps^®. Football buffs who can answer questions about past and present NFL players and notable games, as well as the current Super Teams will have the opportunity to win prizes, while supplies last.

Toys"R"Us Drafts Legendary Comic Superstar for In-Store Signing Event On Saturday, February 1 from 11am to 3pm, Grammy/Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the creative visionary behind McFarlane Toys, will visit Toys"R"Us Times Square to meet with fans of the artist's popular collectible figures. The first 400 customers to purchase either the new, exclusive McFarlane Toys Joe Namath NFL Legends or Eli Manning NFL Super Bowl figure at Toys"R"Us Times Square, while supplies last, will obtain a ticket to meet McFarlane and receive his autograph (no rain checks).

Toys"R"Us Times Square Gears Up with Fan-tastic Product Assortment
Visitors to the Big Apple and New York residents alike will find all their favorite NFL accessories and apparel at Toys"R"Us Times Square. Fans of all ages looking to get their hands on collectible merchandise, such as footballs, baseball caps, jerseys, t-shirts, sweatshirts, pillows and throws, will find these items in dedicated feature shops throughout the store. And, fans preparing to brave the cold for the big game can keep warm with cold-weather gear, including knit hats, gloves, scarves, headbands, fleece blankets, travel coffee mugs and hand warmers, among other items.

Additionally, Toys"R"Us Times Square will offer a wide assortment of NFL-inspired toys and games, such as NFL RUSH ZONE board games, card games and figure packs, as well as Todd McFarlane collectible figures, I Can Be^™ Cheerleader Barbie^® Doll, commemorative trading cards, plush footballs, autograph notebooks and more.

Fans Take to the Virtual #GeoffreyBowl Field
Whether visiting New York City or tuning in from home, fans are encouraged to join the conversation across all social media channels by using the hashtag, #GeoffreyBowl. Beginning today, the company will share a series of football-related content, including in-store event information, nostalgic game moments, "couchgating" tips, gameday superstitions, trivia and countdowns on the company's official Facebook page (Facebook.com/Toysrus), Twitter (@ToysRUs) and Instagram (@ToysRUs). And, throughout the month of January, the company will pin fan-favorite toys and accessories to its "Football Fanatic" pinboard on Pinterest.

For logos and images of themed merchandise featured at Toys"R"Us Times Square, click here: https://toysrus.sharefile.com/d/sc76b84dc8f94f1da

For more information about scheduled events at Toys"R"Us Times Square, visit: http://www.toysrusinc.com/about-us/times-square/special-events/

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 705 international stores and over 180 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

SOURCE Toys"R"Us