Toys"R"Us® Launches Search For Next "Presidential Candidate"

World's Leading Dedicated Toy Retailer Gets into the Election Season with a Campaign to Find its First #PresidentofPlay

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Jul 26, 2016, 06:00 ET

WAYNE, N.J., July 26, 2016 /PRNewswire/ -- Toys"R"Us^® announced today a nationwide hunt to fill the company's, and perhaps the country's, newest and most awesome job yet – President of Play. One lucky kid in the U.S. will soon be selected to spend a year playing with the hottest new toys and games and providing true expert recommendations to parents and gift-givers alike. The search starts officially today online at Toysrus.com/PresidentofPlay, giving kids everywhere hope to land this dream job with the world's leading dedicated toy retailer.

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CLICK TO TWEET: .@ToysRUs enters the election frenzy with a search for its first #PresidentofPlay – Submit your video now! www.ToysRUs.com/PresidentofPlay

"All children should have the opportunity to play – and who better to remind our country of this, and to experience the uninhibited joy that toys bring, than a President of Play?" said Dave Brandon, Chairman and CEO, Toys"R"Us, Inc. "We're looking for someone to join our cabinet of Toys"R"Us experts and represent our iconic brand, as we relentlessly strive to bring smiles to our customers' faces."

The President of Play's responsibilities will include testing the most sought after toys, serving as a Toys"R"Us spokesperson, sharing the latest toy trends through online and promotional videos and attending events across the nation.

Parents throughout the U.S. are encouraged to nominate their child by visiting Toysrus.com/PresidentofPlay and submitting a one-to-two minute video that lets their kid's playful personality shine, as they discuss their favorite toy, gadget or game. Applicants should be between the ages of 9 and 13 years old, comfortable on camera, confident, well spoken, energetic, and most importantly, love playing with toys. All eligible videos will be evaluated based on originality, creativity and enthusiasm. To be considered, subject to the President of Play search rules and regulations, entries must be submitted before 11:59pm EST on August 17, 2016.

Semifinalists will be chosen to participate in an interview and audition with a panel of judges later this summer, followed by a public vote for the two to three semifinalists. The winner of the public vote will be elected to serve as the Toys"R"Us President of Play for a one year term. More details and official rules and regulations are available at Toysrus.com/PresidentofPlay.

For more information about the #PresidentofPlay competition, stay tuned to @ToysRUsNews, the official Twitter account of the Toys"R"Us, Inc. Corporate Communications department, and the company's newsroom blog.

To download President of Play campaign creative, please visit: https://toysrus.sharefile.com/d-sb711e07b42a45bfb

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys"R"Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys"R"Us and Babies"R"Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.