Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Toys"R"Us® Reveals Its Black Friday 'Play'book: Deals Start This Sunday

The Retail Champion of Play Delivers for Holiday Shoppers with Hot Deals, Toy Experts and Week-Long Deals In-Store and Online Beginning Sunday, November 19

Toys"R"Us Logo (PRNewsFoto/Toys"R"Us, Inc.)

News provided by

Toys"R"Us, Inc.

Nov 15, 2017, 12:00 ET

Share this article

Share toX

Share this article

Share toX

WAYNE, N.J., Nov. 15, 2017 /PRNewswire/ -- Deal seekers get ready: This Sunday, Toys"R"Us® will once again kick-off the holiday shopping season with discounts on hundreds of toy and baby products. Even better? There's no membership or loyalty status required - ensuring parents, gift givers and Santa's helpers only have to make one stop to buy the items on their kids' (naughty or nice) wish lists. With more than 154 million people planning to shop in-store or online Thanksgiving weekend*, Toys"R"Us customers will have early access to hundreds of mark downs, including 65% off Playskool Friends™ Sesame Street™ Love2Learn Elmo (Was $69.99, Now $19.99) and $100 off NERF N-Strike Elite Terrascout Remote Control Drone Blaster (Was $199.99, Now $99.99), starting Sunday, November 19 to Wednesday, November 22.

Toys“R”Us Black Friday Circular 2017
Toys“R”Us Black Friday Circular 2017

Don't worry, the savings continue: Toys"R"Us stores nationwide will open their doors on Thursday, November 23** at 5pm (local time), and remain open for 30 hours of continuous shopping and deep discounts, including doorbusters like 50% off Barbie® Pink Passport 3-Story Townhouse (Was $119.99, Now $59.99) and $150 off on Power Wheels® Boomerang™ 12 Volt Ride-On (Was $399.99, Now $249.99).

Toys"R"Us customers who prefer to sit back and relax the day before Thanksgiving can shop some of the biggest deals of the weekend as early as Wednesday, November 22 at 9pm EST on Toysrus.com, where they can also take advantage of the company's Buy Online, Pick Up In-Store service.

Below are highlights of "Pre-Black Friday" deals, available at Toys"R"Us stores and online at Toysrus.com beginning SUNDAY, November 19 through WEDNESDAY, November 22 at 9pm, while supplies last (no rain checks).

  • SAVE $100 on NERF N-Strike Elite Terrascout Remote Control Drone Blaster; Was $199.99, Now $99.99
  • SAVE Over 65% on Playskool Friends Sesame Street Love2Learn Elmo; Was $69.99, Now $19.99
  • SAVE $50 on Motorola for Babies"R"Us® 5 inch Video Baby Monitor – Comfort50; Was $109.99, Now $59.99

Below are highlights of doorbusters deals available at Toys"R"Us stores only on THURSDAY, November 23 from 5pm to midnight, while supplies last (no rain checks).

  • SAVE 50% on Barbie Pink Passport 3-Story Townhouse; Was $119.99, Now $59.99
  • SAVE $150 on Power Wheels Boomerang™ 12 Volt Ride-On; Was $399.99, Now $249.99
  • SAVE $30 on Doc McStuffins All-in-One Nursery; Was $79.99, Now $49.99

Below is a selection of additional online and in-store savings that will be available at Toys"R"Us beginning THURSDAY, November 23 at 5pm, and Babies"R"Us® beginning FRIDAY, November 24 at 8am through SATURDAY, November 25 at 12pm, while supplies last (no rain checks). 

  • SAVE 33% on ALL Fisher-Price® Infant Toys; Prices Vary
  • SAVE $150 on KidTrax Disney Mickey Mouse Hot Rod Coupe 12 Volt Ride or Disney Minnie Mouse Hot Rod Coupe 12 Volt Ride On; Was $349.99, Now $199.99
  • SAVE $30 on Select Video Games; Prices Vary
  • SAVE ON ALL Babies"R"Us Brand Diapers – Super Packs; Was $19.99, Now $11.99
  • SAVE ON ALL Babies"R"Us Sleep & Play Footies; Was $8.99, Now $5.00
  • BUY ONE, GET ONE FREE on ALL Babyganics products

NOTE: All Thursday through Saturday deals (exclusive of doorbusters) will also be accessible on Toysrus.com/BlackFriday beginning WEDNESDAY, NOVEMBER 22 at 9pm EST online at Toysrus.com. 

To help ensure eager deal-hunters can check-off their holiday gift list, Toys"R"Us will also offer a variety of services in its stores throughout Thanksgiving weekend:

  • Buy Online, Pick Up In-Store: In 2016, 44% of consumers shopped online, and 40% in-store*. That's why Toys"R"Us is giving customers the best of both options during the busiest time of year. Place an order online, pick it up at your local store.
  • In-Store G.P.S. Navigator: Not sure where to start? Customers will find dedicated G.P.S. (Guru of Play Stuff) Navigators at the front of stores who can help point out the best gift ideas based on a child's age and interest.
  • Layaway: Toys"R"Us is bringing back its free layaway service, plus, now through Saturday, December 9, Toys"R"Us will pay-off one individual's layaway order per day (up to $200)***. For more information about Layaway, visit https://www.toysrus.com/layaway.

The deals don't stop after the leftovers are finished – Toys"R"Us customers can expect huge discounts on thousands of the hottest items online during Cyber Week, which begins Saturday, November 25 at 7am EST. While Price Match will not be available from Sunday, November 19, through Friday, December 1 at 6am local time, customers can take advantage of Price Match throughout the holiday season. The company's new and improved policy guarantees that if a customer finds a toy or baby item advertised at a lower price at another store, Toys"R"Us will honor its Price Match Guarantee. Plus, Toys"R"Us will donate $1 to the Marine Toys for Tots Foundation for each time a customer uses the company's Price Match services now through Sunday, December 24***. For more information, visit Toysrus.com/PriceMatch.

To learn more about the holiday deals offered throughout the Thanksgiving week, visit the company's official blog, No Assembly Required and follow @ToysrusNews. 

* National Retail Federation, Retailers Made Black Friday Irresistible for Customers with Great Deals, Online and In-Store
** Toys"R"Us stores nationwide will open at 5pm on Thursday, November 23 and remain open until 11pm on Friday, November 24, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 24 at 7am – 11pm; stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 24 from 6am – 11pm; and the store in New York City (Times Square) which will open at 8am on Thursday, November 23 and remain open until 12am Saturday, November 25 (this location will reopen on Saturday, November 25 at 9am for regular business hours). Select stores in Maine, Massachusetts, and Rhode Island will also have varying store open times.
*** Winners will be chosen at the end of every week and will be given a $200 gift card to Toys"R"Us stores.
*** Up to 1 Million Dollars.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys"R"Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children's charities. Since 1992, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

SOURCE Toys"R"Us, Inc.

Related Links

http://www.toysrus.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.