Tr3s Imports Latin America's Favorite Bad Girls With the U.S. Premiere of 'Ninas Mal' on January 17th

MIAMI, Jan. 11, 2011 /PRNewswire/ -- Tr3s: MTV, Musica y Mas announces the premiere of the Latin American smash hit, "Ninas Mal," airing weeknights starting January 17th at 7pm (EST), with an encore presentation at 10pm (EST). With over 12 million viewers watching on MTV Latin America, "Ninas Mal" is ready to make its mark in the U.S. with its sexy, irreverent attitude. The MTV-style novela explores the difficulties of growing up under extreme pressures and follows a cast of three young women as they navigate complex relationships, expose hidden secrets, unearth sexual desires and experience the ultimate adolescent awakening.

A co-production of MTV Latin America & Sony Pictures, "Ninas Mal" will run 70 episodes with English subtitles on the bilingual/bicultural network. The novela will also feature more than 150 songs throughout the season including the hit theme song, "Lolita" by Mexican pop star Belinda. Show will also have its own space in the digital world on ninas.tr3s.com.

"Ninas Mal is provocative and daring, and delivers the unexpected surprises and scandalous moments that the crazed Latin American novelas are known for," said Charlie Singer, SVP of Content and Creative for Tr3s. "It's the perfect new property for our bicultural, bilingual audience and we can't wait to see the reaction from our viewers."

CHARACTERS

Adela (played by Isabel Burr): Rebellious, argumentative and not one to take no for an answer. With a deceased mother and a rocky relationship with her father, Senator Martin Huerta, Adela's acting out is a desperate cry for attention. Her latest antics have landed her at the House of Maca, a boarding school for girls who have travelled down the wrong path. From the moment she arrives, she is hell bent on escaping, only to realize she has nowhere to go.

Greta (played by Carmen Aub): Demure, modest and governed by rules. Raised by a conservative, traditional family, Greta is ready to wed her long-term boyfriend Kike, the son of a powerful businessman. They mutually agree to a chaste relationship, without sex, but this idyllic relationship crumbles when she finds out that he's been serially unfaithful.   The sweet and submissive Greta soon discovers an alter ego full of repressed sexual desires and it's at the House of Maca where she learns to live with both sides of her personality.

Nina (played by Jessica San Juan): Capricious, spoiled and selfish. At the age of five, Nina began her career as the queen of pop but the pressure from her mother and the biz is getting to her. She finds herself living in an unrealistic bubble where her every wish is made a reality. The pressure overwhelms her and in an effort to escape her reality she joins the other girls at the House of Maca where she learns who she really is and what's next in her life.

Tr3s continues to cater to the rapidly growing bilingual/bicultural audience in the US and is delivering results, posting its highest performance of 2010 in its fourth quarter during key day parts. According to Nielsen Media Research, 2010 delivered an increase of 75 percent in Prime Time and 43 percent in Total Day across the network's core 12-34 demographic.  The growth is credited to the Hispanic network's fifth season of "Quiero Mis Quinces" and second season of "Quiero Mi Boda", which drew in 10.3 million (2+) viewers combined from July 19 through December 26, 2010. In its fifth season, "Quiero Mis Quinces" also posted as the number two Hispanic cable program among Hispanic females ages 12-34 during premiere nights in its time period.

**Source:  Nielsen Media Research

About Tr3s: MTV, Musica y Mas

Tr3s: MTV, Musica y Mas, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected thru www.tr3s.com.

SOURCE Tr3s: MTV, Musica y Mas