MIAMI, April 12, 2011 /PRNewswire/ -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for the U.S. Latino, kicks off the year with its highest performance in the history of the brand during key day parts. According to Nielsen Media Research, first quarter delivered impressive year-over-year results with an increase of 30% in Prime Time, 19% in Total Day and 47% in Late Night. Tr3s' first quarter ratings were fueled by solid viewership from "Ninas Mal's" 5.4 million viewers (P2+), the original hit "Quiero Mis Quinces" & Hispanic sitcom "George Lopez", which both garnered 3.4 million viewers (P2+).
With its core 12-34 audience, the network's first-ever MTV-style novela, "Ninas Mal", captivated an audience of 2.6 million viewers in Q1 2011. The culturally-relevant "Quiero Mis Quinces" tapped into 1.8 million (P12-34) and smash hit "George Lopez" drew-in 1.7 million viewers (P12-34). MTV content also resonates with the Tr3s audience with "16 & Pregnant" scoring 1.6 million viewers (P12-34).
As part of its 360 degree product offerings, the brand has increased its exclusive content and visibility on its digital and social platforms. The number of unique visitors spiked 62% year-over-year, with an increase in streams served by 104%. The brand's digital media strategy includes creative, engaging and original multiplatform content that delivers user engagement and innovative client integration opportunities.
**Source: Nielsen Media Research NHIH, 1Q 2010, 1Q 2011, 1+ min qualifier, based on all airings, Live+SD
*** Omniture, Mar 2010, Mar 2011 US Unique Visitors, video streams
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SOURCE Tr3s: MTV, Musica y Mas