SAN FRANCISCO, Sept. 4, 2014 /PRNewswire/ -- Today Traackr, Inc., the leading influencer marketing platform, announced the addition of two industry leaders to its management team: Amy Kelman, Chief Customer Officer, and Ian Bensman, VP Finance and Operations. Traackr is excited to share this expansion as a continuation of the company's leadership in the growing field of influencer marketing.
"We are thrilled to welcome Amy and Ian to our team," said Traackr CEO Pierre-Loic Assayag. "Each brings to Traackr a tremendous amount of experience in marketing SaaS, a passion about the category we're building, and the know-how to help the company scale with the exploding market we're in. We are excited to have them apply their leadership to building Traackr and transforming the industry."
Kelman brings years of expertise leading Customer Success at Lithium Technologies, Hearsay Social, and more recently Zendesk. Her role at Traackr will be to build its Customer Success practice to keep pace with the company's fast growing sales, and help Traackr's customers succeed and scale their practice of influencer marketing.
"Influencer marketing is rapidly becoming a key component of an effective social marketing strategy, and Traackr sets the standard for cutting-edge technology," said Kelman. "I am excited to be joining Traackr, a best in class product, a brilliant team, and customers who set the standards for the industry in influencer marketing."
Bensman has extensive experience building technology startups' back offices. At Traackr, he brings his financial and operational skills to accelerate the company growth and reach its ambitious objectives.
"It's not often you get to work in a company that has an opportunity to truly redefine a space, and it's exciting to be leading influencer marketing with Traackr!" said Bensman.
With the addition of Kelman and Bensman, Traackr looks forward to accelerated growth as the influencer marketing category continues rapidly expanding. Traackr's new leaders will further the company's commitment to continued innovation in the influencer marketing field.
Traackr enables marketers to focus their social initiatives on the people who have the greatest ability to impact their objectives. Dedicated to scaling organizations' social media influencer programs, Traackr's technology offers the most powerful and effective influencer marketing solution available. More than 140 brands including EMC, JPMorgan Chase & Co, and Adidas, and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people. You can learn more at www.traackr.com. Join Traackr on Twitter, Google+, LinkedIn and Facebook.