Trace3 Promotes Chad Cardenas to President to Accelerate Innovation Strategy

Company refocuses on innovation to transform traditional VAR model

Jul 08, 2015, 09:00 ET from Trace3

IRVINE, Calif., July 8, 2015 /PRNewswire/ -- Trace3, a pioneer in digital business transformation, announced today that Chad Cardenas has been promoted to President, expanding on his current role as Chief Innovation Officer of the company.

Mr. Cardenas will focus on driving innovation throughout the company's operations and ensure that innovation programs are fully integrated across all teams. He will continue to build core functions such as the company's market research and VC briefing program, and lead high profile customer events such as the annual Client Advisory Board and Evolve leadership conference.

This promotion comes as Trace3 took steps to streamline its operations and simplify the company's reporting structure to reinvent and redefine the traditional model for value-added resellers (VARs). In his expanded role, Mr. Cardenas will focus on building an offering tailored exclusively to the needs and challenges of the CIO, who increasingly seek a business transformation partner rather than a traditional VAR or systems integrator.

Under his leadership, Trace3 created and launched Big Data and Cloud Envisioning practices, which have built significant traction in the past year and continue to add significant strategic value to its customers. As one of the first Account Managers at Trace3, Mr. Cardenas built and led the Los Angeles region to become one of the company's strongest markets and is responsible for recruiting many of the company's most effective leaders over the course of his 13 year tenure with the company. 

"Chad has been instrumental to Trace3's new go-to-market strategy, which offers a range of high value, strategic solutions to our customers, designed to help them create and execute on a roadmap that leverages technology innovation to improve their business," said Tyler Beecher, Chief Executive Officer of Trace3. "The subject matter expertise that Chad has created at Trace3 supports our key offerings, shows our customers a clear path to tomorrow, and continues to make a tremendous impact on our organization."

"I'm excited to expand my role at Trace3 to accelerate the innovation program that we've created during the past several years," said Mr. Cardenas. "I look forward to building a broad portfolio of services designed to help our CIO clients navigate the technology landscape, and to put in place solutions that will move their business forward."

About Trace3

Trace3, a pioneer in business transformation solutions, empowers organizations to lead their market categories by keeping pace with the rapid changes in IT innovation. Trace3 works with clients on specific business initiatives to maximize growth by leveraging the latest in cloud, big data and IT infrastructure technologies, while also focusing on improvements to organizational health. Over a decade-plus in business, Trace3 has developed a unique ability to deliver optimal solutions that unify people, processes and technologies. Today, more than 2,500 globally recognized companies' partner with Trace3 to stay relevant and innovative in today's highly competitive market. Please visit our website at

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