Track Rabbit Partnership Delivers Second Year of Record Growth for Corner Exit

Southern California Grassroots Autocross Series Proves Platform Innovation Drives Community Engagement

WEST CHESTER, Pa., Sept. 10, 2025 /PRNewswire/ -- Corner Exit, a leading Southern California automotive event group specializing in grassroots autocross competition is celebrating its 2^nd year of unprecedented growth since partnering with Track Rabbit, the innovative event management platform. Corner Exit's growth can be seen across multiple metrics. They have achieved an increased per event attendance at every competition while expanding their event calendar with more opportunities for racers to compete. Most significantly, the organization has seen a dramatic membership engagement improvement from 20% member participation per event to over 50%, while simultaneously achieving overall membership growth alongside these higher per-event participation rates.

"The numbers tell an incredible story of community engagement," said Tori Drach, Operations Manager at Track Rabbit. "Corner Exit's success demonstrates that when grassroots organizations have the right tools, their communities flourish. The more than doubling of member participation rates shows that racers are more connected and engaged than ever."

Defying Industry Concerns, Partnership Delivers Exceptional Results

When Corner Exit made the decision to transition to Track Rabbit's platform two years ago, there were concerns about potential drops in visibility and attendance – common challenges when any grassroot organization moves away from established industry norms. Instead, the partnership has delivered remarkable growth across every key metric.

"We took a calculated risk in partnering with Track Rabbit, knowing that change can be challenging for tight-knit racing communities," said Michael Eguina, owner of Corner Exit. "The results have exceeded our most optimistic projections. Our community hasn't just adapted to the platform – they've thrived on it."

Innovation Meets Grassroots Tradition

The partnership represents a successful model for how grassroots motorsports can embrace innovation while maintaining the community-focused culture that defines the sport. Track Rabbit's platform has streamlined registration, improved communication, and enhanced the overall participant experience without sacrificing the personal touch that makes Corner Exit special.

"Corner Exit's increases in attendance and membership is based on the way we protect our clients customers for just them, and help them to market with advanced methods inside and outside of the platform for acquiring new participants" said David Atadan, Founder of Track Rabbit. "The right technology platform with a marketing-based business model actually strengthens community bonds and builds loyalty and retention versus competitors antiquated models which rob from peter to pay paul."

Beyond Vendor Services: A True Partnership Approach

Corner Exit's transformation highlights the difference between working with a traditional vendor and finding a genuine partner invested in mutual success. Track Rabbit's involvement went far beyond providing software, actively collaborating with Corner Exit to understand their community's unique needs and develop strategies for sustainable growth.

"Track Rabbit didn't just sell us a platform and walk away," explained Eguina. "They worked alongside us as true partners, helping us navigate the transition and optimize our approach. That collaborative relationship has been instrumental in achieving these results. For other grassroots organizations, I'd say don't just look for a service provider – find a partner who's genuinely invested in your success."

About Corner Exit 

Corner Exit is a premier automotive event group specializing in grassroots autocross throughout Southern California. Known for fostering an inclusive environment for drivers of all skill levels, Corner Exit has built a thriving community of motorsports enthusiasts committed to accessible, high-quality driving experiences.

About Track Rabbit

 Track Rabbit^™ is a marketing-based event registration, member management, and administrative e-commerce platform for automotive enthusiasts and the motorsport industry. Through modern technology and features, the platform is designed to keep users engaged and connected, increase revenue and decrease costs for leading tracks, clubs, schools, and others who run events or manage memberships. The platform is just one of many leveraged offerings within the ALIVE brand and is managed by a team of experts that partner with clients to build their business, utilizing both features within the technology and through sister platforms, solutions, and services. Visit trackrabbit.com to learn more.

About ALIVE

 ALIVE^™ is a marketing and technology company that serves automotive enthusiasts and the motorsport industry through an ecosystem of industry-specific platforms, solutions, and services. ALIVE acts as a partner to a broad number of clients and customers looking to build their business or brand through modern techniques, modern technology, and passion for the industry. ALIVE's experts are a mix of strong business acumen and industry expertise that become an extension of client teams to provide long-lasting results. Learn more at aliveplatforms.com.

SOURCE Track Rabbit