Trackhouse Racing Partners with Very Good Ventures to Drive Digital Experience Innovation in Motorsports

The strategic collaboration will fuse live sports and entertainment experiences with next-generation digital product design and technology, setting a new standard for digital engagement.

NEW YORK, April 8, 2025 /PRNewswire/ -- Trackhouse Racing, a growing innovator in NASCAR MotoGP and global motorsports, today announced a strategic partnership with Very Good Ventures (VGV), making the company an official digital design and development partner. This collaboration aims to accelerate Trackhouse's digital transformation and deliver technology-forward, next-generation experiences across all platforms.

VGV, a global leader in digital product design and development and recognized as the foremost expert in the Flutter development framework, will bring its expertise to create beautiful, integrated applications that enhance brand engagement at every touchpoint—from trackside race-day experiences to novel digital interactions that educate, entertain, and build deeper connection.

"This partnership is a core part of our strategy to create value in live sports and entertainment," said Justin Marks, Trackhouse Founder and CEO. "Our partnership with Very Good Ventures—a company renowned for its digital product expertise—reinforces our commitment to delivering exceptional experiences for our fans, communities, and stakeholders. This collaboration is about creating innovative, meaningful, and unforgettable experiences that showcase the full potential of what live sports and entertainment can be."

"Trackhouse is leading a cultural and technological shift in motorsports and beyond, and we're thrilled to partner with them to push the boundaries of what's possible," added David DeRemer, CEO of Very Good Ventures. "We are eager to leverage our expertise and passion for crafting world-class digital experiences to collaborate with Trackhouse on their ambitious vision."

This partnership reflects Trackhouse's commitment to leveraging technology to strengthen its brand, deepen fan relationships, and lead the industry in digital innovation. Together the two companies will design, develop, and launch digital experiences that will raise the bar for innovation in sports and entertainment.

About Trackhouse Racing
After retiring from a successful driving career in NASCAR and sports cars, St. Louis native Justin Marks, 43, formed the Nashville, Tennessee-based Trackhouse Entertainment Group in 2020 to create a racing brand that transcends motorsports. Since taking to the track in 2021 with Daniel Suárez as its only driver, Trackhouse Racing has grown to three full-time Cup teams, a part time fourth team and a driver development program in the NASCAR Xfinity Series. Trackhouse boasts eight victories in its young existence, created a sophisticated social and digital program with an international flavor and has attracted major corporate support from some of the world's most recognizable brands including: Chevrolet, Anheuser-Busch, Red Bull, Jockey, Coca-Cola, WeatherTech, Freeway Insurance, Kubota, Wendy's, Quaker State, Moose International, Choice Hotels and others.

Expansion began midway through the 2021 season when Marks purchased the NASCAR assets of Chip Ganassi Racing and began the 2022 season as a two-car team operating out of its Concord, North Carolina race shop with Suárez and Ross Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas in March 2022, while Suárez became the first Mexican driver to win a Cup race when he won at Sonoma (Calif.) Raceway in June 2022. In July 2023, New Zealander Shane van Gisbergen won the inaugural Chicago Street race in his first start driving for Trackhouse's PROJECT91 program, which Marks created to offer NASCAR opportunities to international driving stars that has included F1 World Champion Kimi Raikkonen and four-time Indianapolis 500 winner, Hélio Castroneves. 

Trackhouse Racing joined the MotoGP grid in 2024, bringing an American team back to the pinnacle of international motorcycle racing for the first time in over a decade fielding Aprilia motorcycle for Spaniard Raul Fernandez and Japanese rider Ai Ogura. Also in 2024, Avenue Sports Fund acquired a significant minority stake in Trackhouse Entertainment Group. In 2025 Van Gisbergen, Suárez and Chastain race fulltime in the Cup Series for Trackhouse Racing while 18-year-old development driver Connor Zilisch races for JR Motorsports in the Xfinity Series and made his Cup debut in a Trackhouse Chevrolet in March.

About Very Good Ventures
Very Good Ventures (VGV) is a global leader in digital product design and development. As pioneers in Flutter, experts in scalable technology, and strategic design-minded innovators, VGV helps top brands craft beautiful, impactful, and future-ready applications across every platform. From strategy to execution, VGV delivers world-class digital experiences that engage, delight, and grow audiences.

Contacts:
Drew Brown, Sr Director of Media Relations, Trackhouse Racing
[email protected]

Chelsea Pritchard, Director of Marketing, Very Good Ventures
[email protected]

SOURCE Very Good Ventures