Trackle Launches Real-Time Research and Tracking Service for Professionals

SUNNYVALE, Calif., Feb. 8 /PRNewswire/ -- Trackle, the company that helps you track everything on the Web, today announced its premium service for professionals needing to keep up with the fast-paced of real-time information on blogs, forums, media sites, social networks, RSS feeds and custom databases all across the Web.  The service is targeted at Marketing, PR, Sales and other professionals across organizations who need a hands-on research tool that provides an immediate snap shot of time-changing information.  Additionally, the service offers comprehensive information graphs for searches, that show media trends across the Web.

The affordable new service is available now at www.trackle.com with an introductory free 14 day trial, and then a monthly subscription starting at $9.99.

"Trackle gives me tremendous visibility into what's happening with the people, companies and topics I care most about. I'm becoming addicted to the service and now use it every day," says Bill Roth, CMO of LogLogic, one of the beta users for Trackle Premium.

"In order to compete in our dynamic information marketplace, Marketing, PR and Sales need real-time research tools that can keep up.  Most critical information has a shelf-life of about five minutes - so it's important that research and trend reports can be generated on-demand," stated Pavan Nigam, founder and CEO for Trackle.  "While many professionals are using services like Google alerts in an ad hoc way to meet all of their information tracking requirements, it's time consuming and tricky to keep on top of everything including Twitter, Facebook, and all the other changing information on the Web."

How does it work? Professionals set up tracking alerts that relate to their core job functions and can be used across an organization for Marketing, Sales, HR, Investor Relations and Executives.  For example, Marketing and PR professionals may need to track competitors' press coverage, Tweets, blogs, and Facebook coverage – and group it all together, or view it separately.  A sales professional could track LinkedIn changes for a particular company enabling her to get "tipped-off" when a person at that organization links with someone in her own network.  

The beta service will offer tracking for the following categories: Company; Person; Brand; SEC filings; Website Changes and LinkedIn updates.

Trackle Premium provides an instant view of all kinds of information across different media outlets for people or companies being tracked; Information can be instantly viewed as graphs and trends using Trackle Reports.  

About Trackle

Trackle is a new service that tracks all of your personalized information on the Web, all in one place. Offering the most comprehensive index of popularly tracked categories, Trackle keeps tabs on everything in your life, from local, to social to shopping.  The service is built with advanced algorithms that provide a layer of intelligence to the tracking process - ensuring timely and relevant results.  Trackle is a privately held company based in Sunnyvale, CA. For more information please visit www.trackle.com.

SOURCE Trackle