TrackR Expands Executive Team With Key Hires
Leadership added in finance, operations and marketing to scale business and maintain company's leadership position
Oct 24, 2017, 09:00 ET
GOLETA, Calif., Oct. 24, 2017 /PRNewswire/ -- Today, TrackR®, a leader in personal item tracking, announced the hire of three key executives to continue the company's growth and provide expansion into new markets. Nathan Kelly joins as Chief Operating Officer, Matthew Pigeon joins as Chief Financial Officer and DeAnna Wassom enters as Senior Vice President of Global Marketing. The addition of these executives to the management team will support the continued scaling of the business while building on the company's vision of revolutionizing personal organization.
"We are excited to have Nate, Matt and DeAnna join TrackR's leadership team as they bring unique expertise to propel the company forward during this pivotal time," said Christian Johan Smith, President and Co-founder of TrackR. "TrackR has experienced massive growth over the last two years, as seen by our recent $50 million Series B funding round and placement at #45 on this year's Inc. 5000 list. Expanding the depth of TrackR's leadership team with these key new hires will contribute to our significant momentum in the space and ensure our leadership position for the future."
Nathan Kelly joins TrackR as Chief Operating Officer, where he will be responsible for helping TrackR transform from a visionary startup to an organization that consistently provides high-quality product experiences that redefine the item tracking space. Mr. Kelly has a proven track record in preparing systems, processes, people, products and partners for rapid scaling from his over 15 years of experience at industry-leading companies including Sony Ericsson, Palm and Sonos.
As TrackR's new Chief Financial Officer, Matthew Pigeon is responsible for driving integration and alignment for all finance-related aspects of the business, as well as corporate development, legal, human resources and corporate strategy. Mr. Pigeon has served as Chief Financial Officer for multiple high growth, venture-backed companies and prior to joining TrackR, served as CFO at Sientra, Inc., where he was responsible for leading its successful IPO. In addition to Sientra, Mr. Pigeon acted as Chief Financial Officer and Chief Strategy Officer for The FRS Company and was also a Principal in Banc of America Securities' investment banking group.
DeAnna Wassom enters TrackR as Senior Vice President of Global Marketing. In her new role, Wassom will lead the development and execution of global marketing across all sales channels and communication platforms. Ms. Wassom has a proven ability for driving revenue growth through brand building and innovative go to market strategies, as well as engaging and inspiring new customers on a global scale for organizations including Sonos, Software.com and OpenWave Systems.
TrackR was founded in 2009 to end the search for lost items. The company's app software, cloud databases, and item trackers revolutionize how consumers keep track of their keys, phone and other valuables by providing effortless management through one simple app. TrackR has strong industry and investor partnerships which include Foundry Group, Revolution Growth, Resolute Ventures, IncWell Capital, Orange Fab, Amazon Alexa Fund and others. With TrackR, your search is over. TrackR is available at www.TheTrackR.com and retail stores worldwide.
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