Tracx Names Mao Keo VP of Business Development

Aug 27, 2013, 12:00 ET from Tracx

NEW YORK, Aug. 27, 2013 /PRNewswire/ -- Tracx, the leading social enterprise platform that enables brands to manage, optimize and monetize their business, announced today that it's further strengthened its management team with a strategic hire in business development.


Mao Keo joins the Tracx team as VP of Business Development focused primarily on North America. In her role, Mao is responsible for generating, closing and growing revenue through channels and partnerships. A key element of this effort is identifying, building and establishing strategic relationships to create a complete social enterprise partner ecosystem.

Mao brings over 15 years of experience in IT sales, business development, alliances and marketing. Multi-lingual and holding positions overseas, with a proven track record of driving high revenue, new solutions and market growth across the Americas, Europe Middle East Africa, (EMEA) and Asia Pacific.

Mao was most recently the Global Business Development Director, SaaS and Cloud at Oracle and previously held Channel Sales and Partner Management roles at Sun Microsystems and Cisco Systems. Mao holds an MBA – International Business from San Francisco State University.

"I'm very excited to have Mao on board to round out the Tracx management team," said Pedro Laboy, Chief Strategy Officer, Tracx. "Mao will play a critical role in shaping and driving our partner ecosystem, enabling Tracx to dramatically accelerate our growth. In fact, within just her first few weeks, Mao has already been instrumental in moving key strategic partnerships forward."

About Tracx

Tracx is a next generation social enterprise platform that empowers brands to manage, optimize and monetize their business. Tracx is headquartered in NYC with offices in Tel Aviv and London, and has more than 300 customers worldwide. More information about Tracx is available at: Follow us on Twitter @tracx, Facebook, LinkedIn and visit our blog.

Editorial contact:

Erin Collopy, tracx:, 646-448-5313