Tracx Opens Gallery Space in NYC with First Show 'Conversation Drivers'

Exhibition: Scientists and Artists Unite

Jan 17, 2013, 09:00 ET from tracx

NEW YORK, Jan. 17, 2013 /PRNewswire/ -- Tracx, the leading social intelligence software company based in the heart of New York City, announced today the opening of the tracx Gallery Space. The NYC-based technology start up is supporting local artists while inspiring employees with new mixed media art installation.  This new space showcases a wide range of pieces -- all created by local artists -- that provide thought and conversation provoking inspiration for the company's employees and space visitors.


Founded in 2008 by a group of social graph engineers and scientists, tracx's founders are also amateur photographers and cinematographers who have a great appreciation of art. tracx Gallery Space was founded on a belief that the partnership between the artist and the scientist is essential for innovation. The gallery is designed as a place for emerging artists, scientists, technologists and business people alike to come together to exchange ideas and be inspired.

First show: January - April 2013 "Conversation Drivers"

Conversation Drivers interrogates what starts a conversation.  All of the works in the exhibition use materials and/or contain as subject things we use to connect with each other in society.  Aligned to the importance tracx places on the impact of 'social' conversations, Conversation Drivers seeks to start conversations about "What is art?" and its relationship to commerce.

Official show opening: Thursday, January 31, 2013

Number of shows per year: 3

Duration of shows: 4 months

Titles of all art pieces, artists and their contact information will be available at the tracx Gallery Space.


Steve DeFrank received his BFA from Maryland Institute College of Art and his MFA from the School of Visual Arts. He is in the collections of the New Museum, the West Collection and the Kresge Museum. His work has been written about in New York Times, New York Magazine, Art in America, and Vanity Fair and The NY Times Magazine commissioned a cover piece in 2002. DeFrank teaches at the School of Visual Arts in both the Visual Critical Studies and the Fine Arts BFA programs.

Terry Norton-Wright received her BS from Drexel University in Design & Marketing and her MFA from Otis College of Art & Design. She most recently completed an artist-in-residency in Amsterdam, Netherlands. Her work includes photographs, paintings, drawings, sculpture, performance and writing. Norton-Wright is the Manager of Client Development at tracx.

About tracx

Tracx is a 360-degree social media management software platform delivering unified social intelligence that allows enterprises to manage, share and extract actionable insights, threats and opportunities from the social web. More information about tracx is available at

Editorial contacts:
Erin Collopy, tracx:, 646-448-5313
Emily O'Brien, LEAP Public Relations,, 646-550-6070

SOURCE tracx