TracyLocke Further Integrates Technology and Innovation Into Shopper Marketing Expertise With New Hires
DALLAS, Nov. 10, 2015 /PRNewswire/ -- TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc. (NYSE: OMC), announced today two new senior hires demonstrating the company's commitment to the vital role of digital in designing innovative brand experiences.
Jonathan Jeter has joined TracyLocke as Director of Technology Services. In this new role, Jeter will lead the agency's internal development teams and will manage all relationships with industry-leading shopper technology vendors.
Prior to TracyLocke, Jeter worked at Dex Media as Senior Manager of Web Development, where he was responsible for leading the digital development team.
Hugh Boyle, Chief Executive Officer of TracyLocke, commented, "Jonathan brings us an important level of leadership and credibility as we encourage our clients to embrace the potential of shopper marketing with digital at its heart."
In addition, Mary Kotyuk has joined TracyLocke as Strategy Director of Digital Shopper Marketing, where she will be tasked with ensuring that digital is seamlessly integrated into all of the agency's work.
With a career-long pedigree in this crucial area of the shopper discipline, she brings deep retailer knowledge to TracyLocke. She previously served as Director of Marketing Activation at Momentum Worldwide, responsible for evolving their digital shopper marketing into a major strategic initiative.
Tyler Murray, Chief Strategy Officer of TracyLocke, said, "Mary brings a wealth of digital experience to this role, and we see her hiring as highly complementary to our existing strategy team, not a disconnected capability operating at the periphery of our shopper and retail thinking."
About TracyLocke
Founded in 1913, TracyLocke is a rapidly expanding global communications agency that believes in the power of design thinking to inspire people to buy and act. TracyLocke has offices in North America and international locations including Europe, Asia and Australia. Named a Top 5 Shopper Marketing Agency since 2008, TracyLocke has clients including PepsiCo, S.C. Johnson, Pfizer, Pizza Hut, Hewlett-Packard, Samsung and T-Mobile. TracyLocke is part of Omnicom Group Inc. (NYSE: OMC). For more information, visit www.tracylocke.com.
Media Contact:
Michael Kelly
Communications Director, TracyLocke
Phone: 214.259.3839
Email: [email protected]
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SOURCE TracyLocke
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