Tradeshow Marketing Company Announces Results of Initial Test Campaign for Ultimate Squeegee

Second Test Campaign to Encompass Seven Weeks Beginning March 29th

SAMMAMISH, WA, March 10 /PRNewswire-FirstCall/ - The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), in collaboration with its production specialist partner, Cesari Direct, today announced initial results of the one-week test campaign for the Ultimate Squeegee. The short-form Direct Response Television (DRTV) campaign ran on multiple national and local channels resulting in direct phone orders as well as sell-through on the product Web site at www.ultimatesqueegee.com.

"We are pleased with the results from our soft launch of the Ultimate Squeegee DRTV test campaign," said Tim O'Brien, VP of Business Development of Cesari Direct. "The goal of this launch was to engage all of the component partners, including call center, fulfillment, credit card processing, and web sales, in order to efficiently advance the program to a longer and more broadly distributed platform. Our second test campaign will provide increased frequency and repetition for the response to gain traction. The success of the initial test launch provided the foundation for our follow-on DRTV campaign, which is currently scheduled to begin March 29th as the spring cleaning season arrives. We are confident that the longer short-form infomercial test campaign will provide a more thorough assessment of the opportunity for this product to thrive in DRTV."

The infomercial for the Ultimate Squeegee ran on Bloomberg, Fine Living, Lifetime Real Women and Logo national cable channels, and in select local areas on the following national cable channels: Hallmark Movie Channel, HGTV, Fox News, DIY, Bravo, Gameshow Network, Planet Green, Fox Business Network and MSNBC, providing customers both toll-free and online ordering options. The initial test results enable Tradeshow Marketing to evaluate the appropriate marketing messages to maximize sales, as well as determine demand patterns and the highest return audiences prior to entering the next phase of the testing process.

"The initial success of our one-week Ultimate Squeegee campaign has enabled us to advance to the next stage of marketing development, which will span a period of seven weeks," stated Luniel de Beer, President and CEO of Tradeshow Marketing. "This infomercial campaign uses the same process as other highly successful DRTV products from our partner, Cesari Direct. We are excited to move ahead with campaign development for the Ultimate Squeegee, as well as prepare for future launches with other innovative products. We look forward to sharing additional test results of the Ultimate Squeegee campaign, as well as on the launch of other product offerings in the future."

For more information about Tradeshow Marketing, please visit the Company's web site at www.tsho.com or contact TSHO Investor Relations at the contact information provided in this release. Shareholders of Tradeshow Marketing who would like to be added to the Company's email distribution list to receive press releases and other corporate updates can send their contact information, including name, address, phone and email, to [email protected].

About Cesari Direct

Founded in 1993, Cesari Direct (www.cesaridirect.com) produces both long and short form direct response television campaigns, and provides media buying, online marketing, and campaign management services. Rick Cesari, Founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including the Juiceman Juicer, the George Foreman Grill, the Sonicare toothbrush, and OxiClean.

About The Tradeshow Marketing Company

The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Sammamish, Washington.

All company or product names used are the property of their respective owners and may be the trade marks(TM), service marks(SM), or registered marks(R) of other companies, and are used for information purposes only and to their owners' benefit, without intent to infringe.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually", or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the company's SEC filings.

SOURCE Tradeshow Marketing Company Ltd.