Positioning for Specialty Retail Sales; Product to be Featured on Rachael Ray Show
BELLEVUE, WA, June 7 /PRNewswire-FirstCall/ - The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in direct response TV (DRTV) and trade show demonstration sales environments, today announced results from the Company's Ultimate Squeegee(TM) DRTV campaign test.
"The sales figures from the broader Ultimate Squeegee DRTV campaign test developed slowly in the initial stages, but increased late in the campaign as the benefits of repetition began to show in the order rates," said Luniel de Beer, President and CEO of Tradeshow Marketing. "Although the results were not at the levels we had expected, we believe there are opportunities for success within the select DRTV sales channels that we are advancing. Additionally, we plan to broaden the campaign to include specialty retail opportunities for both consumer and commercial audiences in order to increase the product's exposure to key audiences. We believe a retail sales program coupled with a focused DRTV campaign may increase the opportunities for success of the Ultimate Squeegee."
Additionally, the Ultimate Squeegee will be featured on the top-rated day time television Rachael Ray Show as part of its popular "Human Lab" segment, in which viewers sample various products and provide their comments and opinions on real-world usability and results. The segment has been taped and will air in September according to the show's producers.
Luniel de Beer commented, "We are excited to have the Ultimate Squeegee featured on the Rachael Ray Show, which we hope will assist in furthering our recent expansion efforts in retail sales. In addition, we continue to expand Tradeshow Marketing's product representation for additional opportunities to launch products in DRTV, such as our recently announced g-Spout product, which begins its DRTV test campaign today."
For more information about Tradeshow Marketing, please visit the Company's web site at www.tsho.com. Shareholders of Tradeshow Marketing who would like to be added to the Company's email distribution list can send their contact information to email@example.com. For ordering and instructional information on the Ultimate Squeegee, please visit the product Web site at www.ultimatesqueegee.com.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Bellevue, Washington.
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Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually", or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the company's SEC filings.
SOURCE Tradeshow Marketing Company Ltd.