Tradition Reinvented: Brand Banking Co. is Now BrandBank

ATLANTA, Aug. 16, 2012 /PRNewswire/ -- Brand Group Holdings Inc., the parent holding company of Lawrenceville, Ga.-based Brand Banking Co., announced today the rebranding of the bank as BrandBank. The new name and branding reflects BrandBank's re-emergence as a leading community bank that maintains strong roots in Metro Atlanta for over 100 years.

"A lot of things have changed since The Brand Banking Company began serving Gwinnett County families and businesses in 1905.  You now have more account choices, convenience and access to your accounts than ever before, while continuing to enjoy the advantages of a local banker who understands the needs of our customers and our community," said Bartow Morgan Jr., CEO of BrandBank.

Morgan adds: "Our ongoing commitment to providing the latest products and technology means you can always look forward to brand new ways to bank with us.  To demonstrate that commitment, as well as our promise to deliver personal and professional service, we are today introducing our brand new look."

Over the next several weeks, the new BrandBank logo, comprised of two letter "Bs" joined to create a friendly community tree, will replace the existing Brand Banking Company logo at branches throughout the area. The dark and light greens introduce liveliness to the BrandBank brand with continued emphasis on stability. A one-word, gray letter format in all capital letters is used to express the company name in a professional tone.

The logo and design was part of a year-long examination process that followed Brand Group Holdings' successful capital raise in 2011. Last year, Brand Group Holdings completed a $200 million capital raising effort led by The Carlyle Group, The Stephens Group, LLC, and the Cousins' family's Nonami Investments, LLC, as well as various individual investors.

Since that announcement, Morgan, Executive Chair John McKinley, the Brand board and senior management team, carefully researched BrandBank's position in the Atlanta banking market. The rebranding effort is one example of BrandBank's commitment to growth while maintaining the values that allowed the bank to be so successful in its first century serving Metro Atlanta.

"We recognized that BrandBank has an outstanding reputation in the communities it serves, and thanks to our strong capital position, we are poised to expand our services to adjacent markets in Metro Atlanta," McKinley said. "This rebranding effort is a visible sign that the board, management team and associates are dedicated to BrandBank's continued growth."

About Brand Group Holdings Inc. and BrandBank

Brand Group Holdings Inc. is the $1.3 billion bank holding company for BrandBank, a full service bank serving the needs of individuals and businesses in Gwinnett County, Georgia and North Metro Atlanta.

BrandBank was chartered as the Brand Banking Co. in 1905, and is the oldest bank in Gwinnett, combining old-fashioned personal service with the benefits of modern technology.

In addition to operating branches in Lawrenceville, Grayson, Snellville, Flowery Branch, Buford and Duluth, Georgia, BrandBank also has a loan production office in the Buckhead area of Atlanta, and mortgage offices throughout Georgia, Alabama, Tennessee, South Carolina, and Virginia.

Member FDIC and Equal Housing Lender

www.thebrandbank.com

SOURCE BrandBank