NEW YORK, March 28, 2012 /PRNewswire/ -- TRAFFIQ, the digital workflow management solution, today announced a change in its leadership team. Lori Goldberg, Senior Vice President of Client Services, has been promoted to President of TRAFFIQ. With nearly 20 years of experience in the media industry, Lori is a proven leader in the digital space. During her time at TRAFFIQ, she has successfully led the account management, media planning and buying, search, creative and business development teams. Lori also played a key role in developing strong strategic partnerships within the industry.
Prior to joining TRAFFIQ, Lori was a Client Partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large-scale clients, including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, The Travel Channel and Smith Barney. Her previous industry experience includes six years as a Vice President, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge, their interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade and Brinks Home Security. Lori has also worked in the direct mail group for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern's Department Stores (now Macy's), overseeing outside agencies.
"We are fortunate to have someone of Lori Goldberg's experience and commitment step up to lead TRAFFIQ," said Brian Hirsch, Co-Founder & Managing Partner, Tribeca Venture Partners. "We are at a pivotal moment, and renewed leadership will help successfully implement TRAFFIQ's strategy and take advantage of the market opportunities ahead."
TRAFFIQ (traffiq.com) is an end-to-end digital media management platform with a professional services team that specializes in digital media planning and buying. With an active marketplace of 3,500 of the world's premium sites, an RTB platform accessing over 800 exchange-based inventory sources, and bid management tools enabling keyword marketing across the major search engines, TRAFFIQ offers advertisers the most robust media platform in the market today. As an active member of the IAB Advisory Board and a supporter of the Self-Regulatory Program for Online Behavioral Advertising, TRAFFIQ helps educate interactive advertisers and publishers on best practices. Recently, TRAFFIQ was recognized as an Inc. 500 Company for its rapid revenue growth. TRAFFIQ is headquartered in New York City. For more information, contact us at [email protected].