NEW YORK, Sept. 28 /PRNewswire/ -- TRAFFIQ®, the web-based digital media workflow tool for advertisers, today announced that CEO and interactive marketing expert Nick Pahade will share his insights into how brands of the future can successfully leverage the power of interactive media to drive consumer engagement and, ultimately revenue, as part of a panel discussion at Convergence 2010 The CEO's Summit Conference on Monday, Oct. 4 at Time Warner Center in New York City.
An official event of the Latin Media and Entertainment Week, Convergence 2010 The CEO's Summit brings together leaders in the areas of media, entertainment, technology and advertising to share and enhance industry best practices to better meet the demands of an increasingly mobile, fragmented and elusive target audience as it relates to Latin culture, entertainment and media.
Pahade will participate in a panel discussion, "The Future of Brands, Communities, Content and Technology," at 2:15 ET that will be moderated by Ruth Gaviria, CEO of Hispanic Ventures with Meredith Corporation. Other panelists include Batanga Network CEO Rafael Urbina, Terra Networks CEO Fernando Rodriguez and Randall Rothenberg, president and CEO of Interactive Advertising Bureau.
The panel will address how online and offline communities, interactive content and the tools that enable them can become powerful and effective advertising vehicles in the digital age. The discussion will highlight specific brands, through the use of case studies, that are successfully uniting these four dimensions to deliver engaging and fully integrated communications.
"As the Hispanic market continues to grow beyond $1 trillion dollars, marketers need to pay serious attention and increase their budgets as they will be investing in the fastest growing consumer market in the nation," said Carlos Vassallo, CEO of LatinVision Media, Inc. and director of the Convergence 2010 The CEO's Summit. "Our CEO's Conference will showcase companies and individuals actively positioning themselves in their respective industries and capitalizing on this unquestionable trend."
With more than 15 years of leadership experience in the advertising and marketing industries, Pahade has been recognized by MEDIA magazine as one of the top 50 People to Know in Interactive Marketing, Advertising Age's coveted 40 under 40 list and as a MediaPost Online All-Star. Before joining TRAFFIQ, he led growth strategy, client relationships and interactive design, technology at GSI Commerce's Marketing Services division, including TrueAction, Silverlign and Pepperjam. His career has included work with Denuo, Publics Groupe's futures practice, and Publicis Groupe Media, as well as Beyond Interactive, Inc., which he co-founded and successfully sold to Grey Global Group.
"Online, Hispanics are not restricted by geography, so this audience is found all over the Spanish language web," Pahade said. "A new breed of technologies and sophisticated tools promises to enable access to these new audiences by all marketers—not just specialty shops."
For more information about Convergence 2010 The CEO's Summit, visit http://www.latinvision.com/conference/home/
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. The company recently ranked #50 on the coveted Inc. 500 annual list of the fastest-growing private companies. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact firstname.lastname@example.org.