NEW YORK, June 9, 2011 /PRNewswire/ -- TRAFFIQ ®, announced a partnership with Phluant, the mobile rich media technology company, which will enable its users to deploy rich media mobile creative across a broad range of mobile inventory providers. By enabling publishers that support Phluant to list their mobile advertising inventory within the TRAFFIQ marketplace, agencies and direct advertisers can now access a single web-based platform to buy and deploy rich media advertising campaigns across guaranteed display, real-time bidded display, and mobile all within one centralized interface.
Phluant's unique technology helps advertisers leverage their expandable display banner ads for mobile browsers, bringing the impact of expandable rich media and video advertising to the mobile channel. Phluant's true cross-platform ad format works on all mobile devices—including BlackBerry, Apple, Android, Nokia, Windows and more—giving advertisers complete access to the entire mobile web audience. Sites and networks that support Phluant's offering are easily found within the TRAFFIQ platform by selecting "mobile" as part of the site selection criteria.
"For the past several years, we have been building a tool that simplifies advertisers' lives, and having rich media mobile delivery capabilities accessible within TRAFFIQ gives them the ability to easily control yet another media type with one tool," remarked Nick Pahade, TRAFFIQ CEO. "User engagement is extreme on mobile devices, and mobile users cannot expect to be captured with standard banner creative. Phluant brings the rich media ad experience to mobile devices, and we are pleased to be able to offer our demand side customers the ability to deliver that seamlessly through our platform."
Publishers simply need to add a new mobile inventory channel to their TRAFFIQ account in order to make their small-screen offerings accessible to over 500 registered agencies and direct advertisers that buy within the platform's marketplace—and TRAFFIQ's attribute matching engine, a proprietary media search algorithm, does the rest.
"Publishers have been asking about adding new types of media to the platform—especially mobile," notes Chris O'Hara, TRAFFIQ's head of business development, "so we are happy we could tweak the platform to enable them to market their mobile inventory alongside their web-based display ad units." TRAFFIQ recently upgraded its attribute matching technology to allow advertisers to easily discover sites' targeting capabilities, covering geographical, contextual, behavioral, and re-targeting. "Advertisers are increasingly looking to target the user on their mobile devices, and TRAFFIQ should enable publishers to market this capability to advertisers as easily as they do a standard banner unit."
"Mobile advertising should be as easy and accessible as traditional display media," remarked David Breckling, Phluant's CEO. "Platforms like TRAFFIQ are increasingly simplifying the entire digital media process across channels, and we are delighted to solve an important part of the puzzle for their demand side partners."
Starting today, publishers with available mobile inventory can add a channel to their existing TRAFFIQ account—or create a new TRAFFIQ account and start to market their audience right away. Registered advertisers can immediately find all Marketplace publishers that accept Phluant tags within the "search" tab of the platform.
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at [email protected].
Phluant was founded in 2008 by the same technology pioneers who cut their teeth creating and growing the rich media online advertising market in the late 90s. With previous experience taking nascent technology and turning it into a reusable platform that revolutionizes advertising, Phluant aims to simplify and streamline the fractured mobile advertising industry with our innovative platform and mobile ad formats.