NEW YORK, Jan. 5, 2011 /PRNewswire/ -- TRAFFIQ®, the digital media workflow platform, announced today it has been selected as Finalist for Red Herring's top 100 Global Award, a prestigious list honoring the year's most promising private technology ventures from around the world.
The Red Herring editorial team selected the most innovative companies from a pool of 1200 companies from across the world – the Finalists from its Red Herring Asia, Europe and North America Awards. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy and integration into their respective industries.
"The past year has been extremely rewarding for us, having successfully launched a number of innovative tools that have set new standards in the digital advertising space," said TRAFFIQ CEO Nick Pahade. "This honor from Red Herring is a testament to the validity of our model and our solutions, and we are very grateful to be included among this esteemed list of global companies."
This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the "buzz" and make the list an important instrument for discovering and advocating the greatest business opportunities in the industry.
"2010 was very difficult, but extremely rewarding," said Alex Vieux, publisher and CEO of Red Herring. "Despite lingering effects of the global economic situation, there are many great companies producing truly innovative and amazing technologies, to the extent that we had a hard time narrowing the pool and selecting the finalists. TRAFFIQ shows great promise and therefore deserves to be among the Finalists. Now we're faced with the difficult task of selecting the Winners of the Top 100 Global Award."
Founded in 2006, TRAFFIQ provides workflow solutions that enable marketers and advertisers to manage all aspects of digital media. It is the platform of record for many independent advertising agencies, including those aligned with Magnet Global, Worldwide Partners, AMIN and TAAN. With an active marketplace of over 2,500 online publishers, TRAFFIQ affords publishers the ability to sell premium and remnant inventory directly to advertisers with full deal point control. The company recently integrated SEM and real-time-bidding technology into its web-based management tool.
Finalists for Red Herring Top 100 Global Award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition and financial health. During the several months leading up to the announcement, hundreds of companies in spaces such as mobile, security, Web 2.0, software, hardware, biotech, and clean tech sent in their submissions to qualify for the award.
The Finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles, January 24-26, 2011. The Top 100 winners will be announced at a special awards ceremony on January 26 at the event.
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at [email protected].