NEW YORK, Nov. 29, 2011 /PRNewswire/ -- Digital media planning and buying platform provider TRAFFIQ today announced it has been selected as a candidate for Red Herring's 2011 Top 100 Global award, a prestigious recognition honoring the year's most audacious and far reaching private technology companies and entrepreneurs from across the globe. The feat marks the second consecutive year TRAFFIQ has been named a finalist for the award; the company earned Top 100 North America honors in 2010.
TRAFFIQ's digital media platform is transforming the digital media industry by streamlining the process of buying and selling of digital advertising. Its media management workflow solution enables marketers and digital agencies to bulk-distribute RFPs, acquire and negotiate inventory, bid on audiences in real time and deliver and analyze campaign results, all from a single web-based system. TRAFFIQ's open architecture integrates with a host of powerful search engine marketing, mobile marketing and audience research tools to provide a single comprehensive, yet easy-to-use, dashboard for greater efficiency and transparency.
"This recognition is not only an honor for our company but also firm validation that the solutions we provide are truly game-changing," said TRAFFIQ CEO Nick Pahade. "We've been very successful at building partnerships and tearing down the traditional silos that once dominated the digital advertising landscape. As a result, we've seen demand for our platform continue to grow, even amid a lackluster economy. We're very proud of our progress in transforming the industry and of our team for their innovative work to turn this vision into a reality."
The Red Herring editorial team selected the companies demonstrating the most innovative technologies and business models originating from over 1000 companies from over 40 nations. These companies, representing past Red Herring Asia, Europe and North America awards, are judged on a range of qualitative and quantitative metrics, including but not limited to, technology innovation, financial performance, growth criterion, management's execution standards, potential globalization of the strategy and market share improvement.
"Technology companies are becoming the bright spot in the economic outlook based on their increasing role within macro-economic environments," stated Alex Vieux, Chairman of Red Herring. "2011 has confirmed the sector's vibrant activity and its resilience to widespread economic problems. An unprecedented number of entrepreneurs are attempting to jump ahead of the competition and aspire to make a difference. Breakthroughs obsolete each other faster than ever before. TRAFFIQ has performed exceptionally in its field and strongly deserves to be singled out as one of the Red Herring Global Finalists. At this stage, we are left with the daunting task to select the best qualified companies for the 2011 Top 100 Global Award."
The Finalists are invited to present their winning strategies at the Red Herring Global forum in Los Angeles, December 5-7, 2011. The Top 100 winners will be announced at a special awards ceremony on December 7 at the event.
TRAFFIQ (TRAFFIQ.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at [email protected].