NEW YORK, Oct. 5 /PRNewswire/ -- TRAFFIQ®, the digital media platform that brings together advertisers and publishers, today announced a new strategic partnership with the Advertising and Marketing International Network (AMIN), that will position TRAFFIQ as the recommended digital media platform for AMIN member agencies. The deal marks the fifth major agency group partnership for TRAFFIQ, joining Havas Digital, Worldwide Partners and TAAN, MAGNET Global, and builds upon TRAFFIQ's strategic plan to bring advanced digital capabilities to the global marketplace.
AMIN is a global alliance of independently owned advertising agencies with member networks in North America, Europe and Asia. AMIN members are full-service agencies with specialized capabilities and annual gross incomes of more than $1 million.
"We are committed to arming our agency members with the most reliable and cutting-edge technology available to better serve their clients," said Bill Coontz, president of AMIN North America. "TRAFFIQ's global presence and its suite of digital media planning and buying tools will give our worldwide members the advanced digital capabilities they need to compete more effectively in an increasingly complicated digital media landscape."
Media teams throughout AMIN's global network will utilize TRAFFIQ's end-to-end digital media platform to handle clients' online media planning, media buying, reporting, negotiation and campaign optimization needs. With TRAFFIQ, agencies can post RFPs directly to publishers, create vertical networks and connect with the most relevant publisher storefronts. In addition to platform access, AMIN members will also receive access to TRAFFIQ premium services, including dedicated digital media personnel who can assist in media planning, management and analytics, as well as strategic optimization support.
"Given AMIN's membership profile, this is an ideal opportunity to showcase the efficiency improvements and cost savings that TRAFFIQ can deliver, especially for small and mid-size agencies," according to Nick Pahade, TRAFFIQ's CEO. "The average cost of servicing digital campaigns consumes about 30 percent of the agency budget, compared with TV at just 2 percent, according to a study by AAAA. Because we understand these challenges, we've designed TRAFFIQ to deliver the solutions that make the digital media buying process much more efficient and cost-effective."
Unlike ad networks or ad exchanges, TRAFFIQ provides buyers and sellers with a single platform to consolidate planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. This level of visibility and access to real-time performance data makes it easier for them to adjust campaigns on the fly to better meet clients' goals. As an end-to-end solution, TRAFFIQ increases an agency's buying power and a publisher's selling strength. In April, TRAFFIQ complemented its flagship English-language offering with TRAFFIQ Latino, the first direct marketplace for premium Spanish language digital media inventory.
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. The company recently ranked #50 on the coveted Inc. 500 annual list of the fastest-growing private companies. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact firstname.lastname@example.org.
About AMIN Worldwide
AMIN Worldwide (http://www.aminworldwide.com) is a global alliance of independently owned advertising agencies growing through collaboration. Formed in 1932 AMIN works to help its members learn how to adapt to the ever-changing landscape of advertising through trusted member-to-member communication, consumer data, conferences, and a collaborative Web site.