NEW YORK, Sept. 12, 2011 /PRNewswire/ -- Today TRAFFIQ® announced the integration of powerful search engine marketing tools that will enable registered users to manage and optimize their search campaigns. Powered by adSage, TRAFFIQ's Search Desk simplifies many SEM activities, including campaign and bid management, reporting, and analytics tasks. Now TRAFFIQ platform users will be able to effectively manage all of their guaranteed display, real-time display, and SEM advertising all in one easy-to-use, unified platform.
By leveraging centralized advertising campaign data from search engines, TRAFFIQ's Search Desk will provide an array of insightful reports and optimization suggestions that will enable advertisers to achieve better ROI while automating many of the manual tasks associated with daily SEM management activities.
"Although we have built arguably the most developed advertiser-facing tool for managing digital display media, we haven't been able to truly fulfill our promise of providing total workflow efficiency until now," stated TRAFFIQ CEO Nick Pahade. "Every single one of our agency customers spends a lot of time managing SEM alongside their display practice, and all struggle to centralize operations in a meaningful way. Now, TRAFFIQ customers can manage the majority of their digital media operations under one centralized login."
Accessible via the new "SEM" tab to approved advertisers, Search Desk will provide keyword advertisers with key functionality such as campaign management and advanced web-based reporting analytics.
"TRAFFIQ is leading the way in terms of making elegant workflow solutions that streamline digital marketing," said Dr. ZhaoHui Tang, adSage CEO. "We are delighted to have them as our first major web-based platform integration—and our first US-based partner."
TRAFFIQ (www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information on TRAFFIQ’s SEM tools, please contact Chris O’Hara, SVP/Sales, at [email protected].
Founded in 2007, adSage employs over 300 professionals and has multiple branches in the U.S. and China. adSage's flagship product is a professional bid management and automation tool. Used by over 100 premier advertisers, including the largest Chinese online bookstore, largest retail store, and largest financial and insurance institutions, among others. adSage's software provides advertisers efficient management and optimization to online advertising campaigns across different search engines including Google, Yahoo, Baidu, and Bing.