NEW YORK, April 5, 2011 /PRNewswire/ -- TRAFFIQ® announced a partnership today with Oggifinogi, the video ad platform, which will enable its demand side customers to leverage the full range of rich media and video advertising on any campaign run through TRAFFIQ or the TRAFFIQ Trading Desk.
"Many of TRAFFIQ's agency customers are interested in leveraging the creative assets they have developed for broadcast campaigns, and repurpose them for digital advertising," said Chris O'Hara, who is the head of agency development for TRAFFIQ. "The partnership with Oggifinogi enables us to offer shops that need video ad capabilities a full suite of development services, and the ability to serve those ads seamlessly in guaranteed or real-time on any of our publishing partners that support in-banner and in-stream units."
Recently acquired by Collective, Oggifinogi has been providing highly interactive video advertising in both the banner and interactive pre roll space and is recognized for the significant interactive rates that its product drives.
Recent forecasts predict that online video advertising spending will increase by over 40% during the next two years. The increased quality of web-based video, the growth in data transmission speeds, and a large growth in online video viewership have increased the focus on video-based advertising units in general.
"We are delighted that we can offer our full suite of rich media services to TRAFFIQ's demand side customers," said Michael Hyman, Oggifinogi CEO. "Combining a great workflow tool like TRAFFIQ with the powerful engagement our ads deliver is a winning formula for agencies looking to provide brand lift and strengthen response rates."
TRAFFIQ (traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. Additionally, TRAFFIQ is in full support of the Self Regulatory Program for Online Behavioral Advertising. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at [email protected].
Oggifinogi is owned by Collective Media. Founded in 2005, Collective is a full service provider of media and technology solutions for display advertising. We help brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display and Collective Video®, are powered by AMP®, our market-tested ad management, targeting and analytics platform. A member of the NAI, IAB, AAAA, DMA and OPA, Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information please visit www.collective.com.